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Google Going After Amazon With Channel Intelligence Acquisition

channel_intelligenceGoogle announced today that it is acquiring Channel Intelligence, a company that helps consumers find and buy products online.

Google admits that Amazon is a threat to Google business. Google is built around people searching on Google for things to buy and that is the most valuable search from a commercial perspective. Google is trying to improve its shopping services to combat users tendency to go straight to Amazon.

CI technologies are designed to boost sale of products online. The company integrates with other platforms such as Facebook’s, product search engines, Where-to-Buy, and Shopping Engine solutions.

The company tracks nearly 15 percent of US transactions and drives “$2 billion in sales annually in referred sales online in computing products, home improvement products, appliances, consumer electronics, toys and a variety of other consumer packaged goods”


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