In 2011 Google’s Android operating platform powering Samsung, LG, HTC and many other handsets had a 55 percent market share of the US market while Apple had 29% and Motorola Mobility that Google bought at $ 12.5 billion over a year ago had just 8% share. However while Google had jumped into the smart phone band wagon without any solid back up of registered patents the Illinois-based Motorola Mobility, that had developed the initial consumer market for mobile phones with Dyna TAC 8000X that cost a fortune in 1983 , had a portfolio of more than 17,000 patents and a complete manufacturing facility with R&D infrastructure to back its claims.
Both these attributes made Motorola attractive to Google as it provided the fig leaf cover that Google did not have against patent infringement suits by rivals. Within a month of Apple wining the billion dollar lawsuit at San Jose California against Samsung, Google’s Motorola Mobility entered the market with something radically different from Apple,
Google and Motorola Mobilty announced and unveiled Razr its first smartphone handset to be powered by an Intel processor recently in several destinations across Latin America and Europe. The smart phone featuring a wide screen and 40% longer life battery will compete against Apple’s iPhone but on a distinctly different identity base that will be first tested in other markets before an improved version is released in the US. The difference of this smart phone with the iPhone starts from the brain itself with the Intel chip more known to power the desktops finding place instead of the Qualcomm ARM or Samsung ARM duos.
The Intel chipset gives it higher speed capability useful for the gaming community that dominates the iPad users. The battery and camera response time is also vastly improved and can take as much 10 shots per second. A new version of Intel’s Medfield smartphone processor running at 2 Gigahertz, faster has been used in phones that was launched earlier this year by Orange in Britain,and Lava International in India.
It is obvious that Google by powering the phone with the Intel chipset and a superior battery and camera response time is positioning the smart mobile phone somewhere between the iPhone and the remaining Android phones of other manufacturers. With the Samsung Galaxy on the back foot in the US following its patent setback against Apple, Motorola Mobility will perhaps attempt to step up to fill the gap