This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the [...]
The internet is a gold mine of opportunity for today’s small business owner looking to generate more sales. Billions of dollars are exchanged each year through e-commerce and other online business sites and small businesses are accounting for a lot of that cash. The internet has made shopping so easy, you don’t even have to [...]
The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the <Head> [...]
A few years ago, I read a good article by Canadian SEO Melanie Nathan called “The Reciprocity Link Building Method” in which she outlined a technique she sometimes used to build up high-quality links for her clients’ websites. The gist, as I understood it, was to first find a website that would be good for your [...]
Plenty of acronyms are thrown around the internet when it comes to marketing practices for websites. It can be a lot to try and process for a business or website owner looking to drive traffic to their site. Search engine optimization (SEO) and search engine marketing (SEM) are two such acronyms that are extremely important [...]
Broken links are one of the leading factors that lead most visitors to navigate away from a particular site. This is why most web marketers who are yearning to maximize online profits should invest on a reliable web site audit tool, such as a website link checker or a broken link checker. Such tools would [...]
While many bloggers and the media are calling Google’s search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches. My concern for Google’s search results is different, however. As I touched upon in the last newsletter, I’m tired of Google (and Bing) returning [...]
Most of the time when I have a bit of a rant in the newsletter or elsewhere it’s because I’ve seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that’s usually the end of it. Unfortunately, that hasn’t been the case with the [...]
SEOs have been getting a bad rap for a long time. Unfortunately, in many cases, their bad reputation has been well deserved. When a client hires an outside SEO consultant during the design and development of a new website, it’s often not looked upon kindly by the development team. Chances are the team has had [...]
The holidays are fast approaching and with them the short window of vast opportunity for many online retailers. As an SEO we get inundated with panicked requests for rankings before the holidays. Of course that’s not going to happen at this point (at least – I wouldn’t start organic SEO campaigns now for the holiday [...]
From the moment Google Instant was announced back on September 8 there have been forum chats, blog posts, articles and podcasts discussing the ramification of this new technology. Some have called it the “Death of SEO” which others (myself included) have proclaimed this a step forward and an opportunity for SEO’s, not a threat. And [...]
Google hits the headlines again, this time for its latest update called Google Instant. Most of us have had nearly a week to digest its ramifications and implications. I spent a lot of time playing around with the search and reading what everyone else has to say about it. I think I have read every point of view from, SEO is dead we’re all finished, too it changes nothing. I think I fall somewhere in the middle.
Tips and plugins to get help you get more out of Google analytics
When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! What Is BlindWebsititis? BlindWebsititis is what happens to websites when those in charge of their content don’t come right out and say exactly what every [...]
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