Google has recently announced on its main blog it wishes to offer its users the ability to personalize the results page for their own name by displaying profiles, in a move that some analysts think could end up rivaling with Facebook or other popular networking websites.
In today’s race to the top of the Google SERP’s (Search Engine Result
Pages), there are a number of factors that can help you achieve those
coveted spots. While certain techniques may weigh better than others
based on your industry and level of competition, there is no
questioning the power of links.
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won’t be an entirely complete list but it will be enough to get you going on the right path. Understanding what you’re trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.
The SEO world has been following with rapt attention the news of dozens of directories’ penalization by Google. For a very long time, directories were the mainstay of linkbuilding, and they do retain an important role in linkbuilding to this day, albeit a diminished one. So with the news that some of the best-known directories around were being slapped by the Internet’s most popular search engine, the debate about the ongoing relevancy of directories has been reopened.
Last night was our third SEMNE event and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information — straight from Google. It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to. These folks definitely came to hear Google!
Does your web site make search engines happy? Despite all the negative hype lately, it’s pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps.
Some of the advice floating around regarding linking for your site can be pretty confusing, especially when it comes to reciprocal linking. Is it something you have to do? Can your site succeed without reciprocal links? Will you be penalized for reciprocal linking? There are so many conflicting theories…let’s try to clear the subject up a little.
Do you want to advertise the physical location of your business for free and get a little extra Google exposure? Thanks to Google Maps this is possible and not many people (read ‘your competition’) seem to know about it.
Google XML Sitemaps have been around for a while now and many webmasters are starting to become familiar with them. They can help you to achieve up to date indexing in Google, and, in a round about way, play a small roll in assisting with rankings. Sitemaps are not needed by everyone, but can be of significant use for many websites. This article will touch on the basics of what they are, who can use them, and how to implement them.
This article is to help people better understand how dmoz works and will hopefully give you a better idea of how to submit properly. None of this article is speculation. This has all come from my conversations with the editors themselves, either from their message board or via email.
One of the most common problems ecommerce web sites have with rankings is that portions of their web sites are not included in the search engines. Several efforts have been made to make it easier for webmasters to have their web sites indexed more effectively. This article discusses efforts Google and Yahoo have made to augment current methods of discovering as many URLs of a web site as possible.
Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren’t doing well in Google, and they’re blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.
In part seven in this series we will cover the best practices of website submissions, where to submit your website to, and how to do so.
WoW is a long time dream come true. I have wanted my own directory since I started editing around eight years ago but my work schedule would never allow the time.
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