For too many people, including practitioners, search engine optimization has a very strict meaning – acquire rankings, leads and traffic from related keyphrases. However, less traffic from organic searches can be ideal when the site is attracting the wrong kind of traffic, and fewer leads can be ideal when a site is attracting the wrong kinds of leads.
As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? Although shortcuts seem like an attractive option, these plans often backfire. Such is the case in regard to building quality inbound links to your website as part of your search engine optimization campaign.
Plenty of acronyms are thrown around the internet when it comes to marketing practices for websites. It can be a lot to try and process for a business or website owner looking to drive traffic to their site. Search engine optimization (SEO) and search engine marketing (SEM) are two such acronyms that are extremely important [...]
Broken links are one of the leading factors that lead most visitors to navigate away from a particular site. This is why most web marketers who are yearning to maximize online profits should invest on a reliable web site audit tool, such as a website link checker or a broken link checker. Such tools would [...]
While many bloggers and the media are calling Google’s search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches. My concern for Google’s search results is different, however. As I touched upon in the last newsletter, I’m tired of Google (and Bing) returning [...]
Tips and plugins to get help you get more out of Google analytics
I hear from many people who want to be told exactly what they need to do to get high rankings and bring more targeted search engine traffic to their websites. I wish I could provide them with a straight answer, but every site has its own needs when it comes to SEO. Which means there’s [...]
As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?” Without a hard look at [...]
Learn from The Top Five Mistakes Made When Choosing Keywords to Target – and Find Out How to Avoid Them When you’re building a strategy to get visitors to come to your site, your choice of keywords to focus on are among the most important ones you’ll have to make. If you focus on the [...]
The benefits of leveraging your company’s existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads.
A group of do-gooding SEOs are collaborating to make the online world a better place. They are attempting to influence Google’s search rankings for the keyword ‘Google Cash’, to alert the public of the scam behind this enticing title that has already fooled so many.
A carefully crafted SEO campaign presents limitless beneficial marketing
initiatives for your company, with recent research indicating that of
all possible investments the marketing department can make,
pay-per-click and SEO rank the highest. With help from your search
engine optimization company, you can achieve internal buy-in from the
higher-ups and other departments, leverage existing assets, and truly
understand the value of outsourcing.
New websites need love too. In fact, a newly-indexed site needs more love than most, since it is toughest to gain high search engine rankings when a website is young.
Webmasters and SEO gurus have been scratching our heads for a few weeks now trying to figure out what has been happening to Google’s SERP rankings. After scouring blogs and forums for the last few days, it would seem that there is no real consensus. In fact, it seems that no one is willing to even speculate much as to what is happening. To date there has not been any official word from Google. We all know that Google does not announce their algorithm updates, much to the chagrin of webmasters everywhere.
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