Google is finally entering paid search that it had promised to avoid all along raising user concerns about the credibility of Google Rankings since paid products would get a boost from its web crawlers.
As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?” Without a hard look at [...]