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Why Links You Place Yourself Aren’t Really Links

Every day I hear from confused people trying to market their websites online who tell me how they’ve “gotten themselves” all sorts of links from all sorts of places, but their sites still can’t be found in Google. They’re dumbfounded that those keyword-rich anchor text links they placed on those Blogspot blogs that they registered […]

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SEO Tools and Extensions

I am not a big tool user in general. By that I mean the types of tools that supposedly help you “optimize” your website. There is no perfect page for SEO purposes, so in my opinion any tool that claims to give you information such as how many words you need here or there is […]

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Content Marketing Metrics Fun With Google Analytics

The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content […]

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Link Building Opportunity Red Flags

Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There’s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is […]

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Google Reader Is Shutting Down July 1st

If you are a Google Reader user and visited the site today then you were greeted by this message: This was part of Google spring cleaning that began in 2001 and was posted on their blog yesterday: “We’re living in a new kind of computing environment. Everyone has a device, sometimes multiple devices. It’s been […]

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Google Building Amazon Prime Competitor

Behind closed doors, Google is building a same day shipping service to compete directly with Amazon Prime and bunch of other similar services according to a report by TechCrunch. According to the anonymous source, the service will be called “Google Shopping Express” and will be $10 to $15 cheaper than Amazon Prime and offer  same-day […]

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Adapt or Die – Stop Trying to Control Your Customers!

Last week my engaged daughter Corie, who lives in Houston, came home for a visit. She had various reasons for leaving warm and sunny Texas to arrive in snowy New England, one of which was to do some wedding dress shopping with me and a few of her bridesmaids-to-be. This was my first experience shopping […]

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Twitter Announces Ads API

Twitter announced yesterday that it will start offering ads API, which will allow marketers to buy Twitter ads via tools they already use to manage their social network accounts. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well […]

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Could You Be Duplicating Content?

As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality. In the early days of SEO, web content publishers would post the same blog post, article, etc. on many sites thinking that the more times it […]

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