The next time you begin to write copy, think about every aspect of the product. How can you entice the visitor? How can you help him or her touch, smell, see, taste or hear what you have to offer? The more real you make the experience, the better your conversions will be!
While there is no replacing the concept of building a good site worthy of links and letting people know about it, there are actually numerous strategies available for attracting good links through solid marketing efforts. In any kind of marketing it’s good to have multiple strategies, or multiple paths, which one can travel to get […]
After publishing last week’s article on “Yahoo Panama – Pros and Cons” I have had a few readers contact me with notable “Cons” they have experienced with the recent upgrade process. While I know I had not covered all possible negatives to Panama in my article these items are certainly worth adding to the list.
After several months of waiting, this new backend is a welcomed change as Yahoo finally moves into the future but as with any new system, it is not without its pros and cons.
One thing I want our company’s mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to […]
Any blogger can benefit from higher search engine ranking and traffic levels. This is especially true of business bloggers, for whom the blog equals profit and growth. Fortunately, there are a number of effective ways a dedicated blogger can increase his or her blog’s search engine visibility.
It is important to recognize the innate differences in pay per click campaigns and search engine optimization when trying to quantify results. A pay per click marketing campaign can have a definitive beginning and end, which makes cost per click a good way of determining ROI.
Blogs can be very useful in support of public and media relations efforts and they are certainly excellent tools for making a site more search friendly with fresh content that attracts incoming links.