One thing I want our company’s mission to convey is that we are in business to serve our clients, not ourselves. But the more I thought about this the more I realized that this sentiment is not entirely true. While we want our purpose to be client-centric we realized that in order for us to […]
Any blogger can benefit from higher search engine ranking and traffic levels. This is especially true of business bloggers, for whom the blog equals profit and growth. Fortunately, there are a number of effective ways a dedicated blogger can increase his or her blog’s search engine visibility.
It is important to recognize the innate differences in pay per click campaigns and search engine optimization when trying to quantify results. A pay per click marketing campaign can have a definitive beginning and end, which makes cost per click a good way of determining ROI.
Blogs can be very useful in support of public and media relations efforts and they are certainly excellent tools for making a site more search friendly with fresh content that attracts incoming links.
This article talks about what you should look for in an SEO and what you might want to avoid.
The content versus links debate has persisted for years where search engine marketing practitioners seem to side with one or the other when deciding which is more important for search engine rankings. What’s missing from that conversation is the need for a distribution network.
The real answer to the question, “What’s a Top Ranking Worth” is, “this much,” which, of course, doesn’t provide much help at all. But that’s because the value of a top position for a keyword is determined by a number of fluid factors. In fact, if you really want to know what a top ranking […]
When you write web site content and design your pages, do you truly act with your target audience in mind? Or do you think global and act local?