With a $100 billion valuation to justify Facebook has been under investor pressure to increase revenue streams. Last month Silicon Valley’s VC firms like Accel Partners and Andreessen Horowitz, and Wall Street biggies like Goldman Sachs recommended that Facebook start off its online stores like eBay and Amazon. Facebook it appears is taking the investors [...]
Some businesses are so concerned with getting social media followers that they forget that what’s really important is keeping these social media followers. Social followers aren’t locked into any kind of contract. It’s just as easy to unfollow a brand in social media as it is to initially click the “Like” or “Follow” button. The [...]
Students and other focused users have started depending on smaller dedicated education centric search engines or apps
Mobile users are slowly taking over social media as smart phones,texting and aps downloads become order of the day.
A PwC report for IAB shows a high 22% growth in digital adverising and a explosive 3 fold growth in the mobile segment
Will Facebook convert its social relationship website into a bustling e commerce mega store ? Revenue stream compulsions post IPO !
Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, etc. Due to limited time and resources, [...]
Dear Jill, Keywords Unavailable (Not Provided) jumped from 12% to 22% in March. What does Google want us to do? Two sites I manage jumped from an average of 12% keywords not reported (January and February) to 20% and 26%, respectively, in March. Google Webmaster Tools (GWT) queries reports only 40% of all of the [...]
Can online micropayments for content be succesful after the mobile world and Kindle and iTunes have shown the way. ?
In July 2011, Google released Google+, and it’s been growing at a rapid pace every since. While many have been shy to jump on the bandwagon, businesses are finding that this might be the perfect social network. While Facebook is social, it reflects a more personal image as opposed to business. LinkedIn, known for being [...]
What not to do at Facebook. Product Manager Paul Adams is now advising brands on how not to use Facebook
The starting point of an SEO campaign is to conduct keyword research. Keywords are the foundation of an SEO campaign since they are used by searchers that are looking for your products or services in the search engines. In order to optimize content to be found by target audience members, it’s important to figure out [...]
As per Forbes Google earns 96% of its revenue through ads. Google ads do little for other stakeholders like the publisher who gets less than 1% of the revenue or the advertiser but have helped built a $44 billion cash pile for Google .
Facebook Timeline with a cool new format takes a leaf out of Social media newbie Pinterest !
In December 2012 the UN will vote on a resolution to regulate the internet that could benefit mobile users but harm the free flowing nature of the world wide web
If you’re looking to sell products online, it would be foolish to think that your products are good enough to sell themselves. When it comes to selling online, or ecommerce, the issue of user experience is all important and if your website isn’t easy to navigate and well-designed, the chances are that your conversion rate [...]
Pinterest is the web’s fastest growing social media site with more than 10.5 million unique visitors and growing daily. It’s grown a massive 4000% in just six months and is already turning a tidy profit – something that the other social leaders never achieved in the early days. Why? Pinterest is addictive. It whips users [...]
Social shopping and image sharing sites like Pinterest are gaining great brand coverage and increased eyeballs that was once considered a Facebook preserve.
Cloud Services are slowly becoming the ‘work engine’ of the internet.. However with big and small sevice providers getting into the act price slashing has already started
Founded in 2006, Skimlinks has revolutionized affiliate marketing. The company offers two primary products, Skimlinks and SkimWords. Skimlinks converts existing straightforward links into revenue generating affiliate marketing links. Skimlinks targets blogs, forums, and content-driven websites, with its innovative affiliate marketing linking program. 31 international affiliate networks have integrated within Skimlinks’ ever- expanding system. As of December 2011, Skimlinks has over [...]