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» A Beginners Guide To Link Building

Link building is an essential ingredient in ranking your website highly on the major search engines.  There, now that we've got that brilliant grasp of the obvious out of the way let's move on to what you can do to actually create them.  Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them.  Being a beginners guide this won't be an entirely complete list but it will be enough to get you going on the right path.  Understanding what you're trying to do will help you do it better and more importantly, understanding the “why” of the situation will help you stretch your tactics outside of this and other articles on link building.


» The New Directory: Articles, Peer Review, and Deeplinks

The SEO world has been following with rapt attention the news of dozens of directories' penalization by Google.  For a very long time, directories were the mainstay of linkbuilding, and they do retain an important role in linkbuilding to this day, albeit a diminished one. So with the news that some of the best-known directories around were being slapped by the Internet’s most popular search engine, the debate about the ongoing relevancy of directories has been reopened.



» Getting Into Google

Last night was our third SEMNE event and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google.  He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour.  As I sat there listening to him (yes, I actually listened to this one!), I was struck by what an awesome opportunity it was for everyone in that room to be provided with such important information -- straight from Google.  It was clear that the 100 or so people in the room agreed. In fact, at 7:30 on the dot, everyone spontaneously stopped their networking activities and simply took their seats without being asked to.  These folks definitely came to hear Google!


» How to Make Search Engines Happy in 3 Easy Steps

Does your web site make search engines happy? Despite all the negative hype lately, it's pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps.


» Reciprocal Linking vs. Mutual Linking

Some of the advice floating around regarding linking for your site can be pretty confusing, especially when it comes to reciprocal linking. Is it something you have to do? Can your site succeed without reciprocal links? Will you be penalized for reciprocal linking? There are so many conflicting theories...let's try to clear the subject up a little.


» Have Your Company Listed Free in Google Maps

Do you want to advertise the physical location of your business for free and get a little extra Google exposure? Thanks to Google Maps this is possible and not many people (read ‘your competition’) seem to know about it.


» Google XML Sitemaps - The Basics

Google XML Sitemaps have been around for a while now and many webmasters are starting to become familiar with them. They can help you to achieve up to date indexing in Google, and, in a round about way, play a small roll in assisting with rankings. Sitemaps are not needed by everyone, but can be of significant use for many websites. This article will touch on the basics of what they are, who can use them, and how to implement them.


» Getting listed in DMOZ. Not as easy as we'd like it to be.

This article is to help people better understand how dmoz works and will hopefully give you a better idea of how to submit properly. None of this article is speculation. This has all come from my conversations with the editors themselves, either from their message board or via email.


» Search Engine Inclusion with Google and Yahoo Sitemaps

One of the most common problems ecommerce web sites have with rankings is that portions of their web sites are not included in the search engines. Several efforts have been made to make it easier for webmasters to have their web sites indexed more effectively. This article discusses efforts Google and Yahoo have made to augment current methods of discovering as many URLs of a web site as possible.


» Google's Aging Delay for New Sites

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.


» Ten Steps To A Well Optimized Website Step Seven - Website Submissions

In part seven in this series we will cover the best practices of website submissions, where to submit your website to, and how to do so.


» Interview of Bruce Stone of Wow Directory

WoW is a long time dream come true. I have wanted my own directory since I started editing around eight years ago but my work schedule would never allow the time.


» The Difference between Paid and Organic Listings

The only tried and true business model for search engines is to treat webmasters as advertisers and somehow charge them for the privilege of a listing. This is being done mainly in three ways, Paid-Placement, Contextual Distribution, and Paid-Inclusion.


» The Past, Present, and Future of Online Directories

Years ago, inclusion in the top online directories was a necessity for anyone interested in receiving traffic to their new website. Yahoo, About, Looksmart, and The Open Directory dominated the market by providing the web's most reliable mines of resources. These human edited, hand selected directories of categorized websites seemed as if they would ever be the easiest way to sort and find online information.


» Google and Yahoo :: What works well and what won't

Now that we have survived the changes and absorbed an extraordinary amount of information we need to adapt to the new basic steps required to achieve the Top Placements on Google and Yahoo, the two most important places to place. There are a few new basic rules webmasters and search engine optimizers need to know and a number of old-rules that remain important.


» Links are Good for Business

<FONT face=Arial>Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and "facts" on whom you should link to and whether reciprocal links are good or bad. The reality is that the We


» Paying for inclusion in some directories and search engines

More and more is being said about Pay for Inclusion (PFI) and Pay per Click (PPC). Today, there are a good number of ways that search directories and search engines are charging companies trying to get their web sites conveniently listed on the Internet.


» Search Engine Robots - How They Work, What They Do (Part II)

If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl


» Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?


» Monitoring Your Search Engine Positions - Five Tips

Increasing numbers of companies are recognizing the importance of high search engine rankings as part of their overall marketing strategy. Unfortunately, many do not recognize that search engine marketing is an ongoing process, rather than a one-time "qui


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