Sina Weibo took advantage of a social media vacuum to become the top micro-blogging service in China
Online marketing company Constant Contact has acquired social CRM startup Bantam Live for $15 million in cash, subject to certain post-closing adjustments.
Last weekend, the social media giant Facebook unleashed tempting apps baiting its members into divulging their mobile phone numbers and current home addresses to application developers. Access my basic information at the Facebook app that now included name, address, mobile phone number, your network would be made available on the developer platform through a number [...]
For long Google CEO Eric Schmidt has been saying that the search engine giant merely wants to layer social media into its e mail service and has no intention of entering the segment in a big way. Now Facebook CEO Mark Zuckerberg on Monday revealed a new messaging service at San Francisco that will layer [...]
Move over Search Engines. The time has come for the new generation analytics engine. Understanding the influence metric, or the measure of influence is the latest kid on the block at the social media marketplace. Klout. the two year old start up from the San Francisco bay area set up by Joe Fernandez and Binh [...]
Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can [...]
If you have a social media strategy but are not getting results, then a social media audit may be in order.
Twitter’s new COO Dick Costolo, is expecting to ramp up their “Promoted Tweets” program and have hundreds of branded advertisers by the end of the fourth quarter. The micro blogging service provider, enthused by the growth of mobile users using twitter has sensed a niche market that it can exploit better than established search giants [...]
It looks like Twitter has worked out a new platform that will allow it to generate a significant amount of new income: promoted Tweets.
The implementation of a social media strategy will be much more successful if it is accompanied by comprehensive social media training Social Media is fast becoming the marketing medium of choice to reach prospects and customers as they become ever more deeply immersed and engaged online. The social web – Web 2.0 – has given [...]
Twitter just announced that it will start looking for malicious links in Direct Messages to help protect users from phishing and other deceitful attacks. Twitter will do this by routing all links to Twitter’s link shortner (twt.tl). “By routing all links submitted to Twitter through this new service, we can detect, intercept, and prevent the [...]
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