Twitter announced yesterday that it will start offering ads API, which will allow marketers to buy Twitter ads via tools they already use to manage their social network accounts. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well [...]
Some say Beyonce’s electrifying half time show caused the blackout in yesterday’s Super Bowl match between the San Francisco 49er and Baltimore Ravens [here is a video to watch after you finish reading the article]. Companies were able to take advantage of the blackout. Not on TV but on Twitter. According to @TwitterAds, it took only [...]
By now, I am sure you’ve heard of Twitter. Every week, billions of tweets flow through Twitter. There are millions of Twitter addicts that spend hours daily on twitter and the number of active users is increasing daily. For a small business, it can be intimidating or confusing to understand the proper way to get [...]
Facebook today introduced a new search engine, called Graph Search. The search tool is not meant to replace, at least for now, regular web search engines such as Google and Bing. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. [...]
Some businesses are so concerned with getting social media followers that they forget that what’s really important is keeping these social media followers. Social followers aren’t locked into any kind of contract. It’s just as easy to unfollow a brand in social media as it is to initially click the “Like” or “Follow” button. The [...]
What not to do at Facebook. Product Manager Paul Adams is now advising brands on how not to use Facebook
Facebook Timeline with a cool new format takes a leaf out of Social media newbie Pinterest !
Pinterest is the web’s fastest growing social media site with more than 10.5 million unique visitors and growing daily. It’s grown a massive 4000% in just six months and is already turning a tidy profit – something that the other social leaders never achieved in the early days. Why? Pinterest is addictive. It whips users [...]
Social shopping and image sharing sites like Pinterest are gaining great brand coverage and increased eyeballs that was once considered a Facebook preserve.
Social media has come along way. At their inceptions, Facebook and Twitter provided a new way for people to socialize. Tweets and posts became the trendy way to communicate. We discussed our hectic day, our overbearing bosses, and some of the things that piqued our interests. We even let people know when we were going [...]
80% of Americans use a social network site, and they spend more time on Facebook than any other United States based website. Businesses of all sizes and across all industries have wholeheartedly embraced the social media phenomenon. More than 70% of businesses polled reported website traffic increases once they implement a social media marketing plan. [...]
After the setback to Pandora Media and Groupon whose price slipped below the IPO issue price Zynga has scaled down its valuation, showing deep concerns in the social media. Will the downtrend persist ?
Irish authroties have started audit proceedings of Facebook data after it was revealed that Facebook collected extensive personal data on both users and non-users.
Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers [...]