Caphyon Products has entered its seventh year of providing software programs that enhance website optimization. The company caters to disparate clientele, ranging from professional developers to small business owners who are just uploading their business information online. While most software development companies slash and burn through cash, Caphyon Products incurs no long-term debt and the [...]
With the increasingly high numbers of cultures that are now using the Internet, the online marketplace has truly become global. This means that websites can begin marketing their products and services to all sorts of different cultures. The trouble is, while much research has been done into how Americans engage with the Internet, little is known about the specific surfing behaviors amongst other cultures.
A new application helps companies with limited budgets create and deliver interactive promotions for web 2.0. Wildfireapp.com is an easy-to-use site that helps users integrate branded interactive campaigns like sweepstakes, user-generated video, photo- and essay-based contests, and coupon giveaways, with the viral features of the social web.
With the very recent release of Firefox 3.5, there has been, as with all product launches, mixed reviews. The general impression does seem to be a good one, but Mozilla, Firefox’s creator, had a lot of work to do to bring its browser up to speed with the plethora of other high-quality competitors out there.
The PPC networks collect an enormous amount of data detailing the characteristics of each and every click-through. Unfortunately, they do not provide advertisers with enough information to fully analyze their online advertising spend. To make matters a bit more confusing and potentially costly, industry estimates of invalid click activity and outright click fraud range from the 0.02% rate of click fraud claimed by Google to the 15.7% most recently claimed by Click Forensics. Clearly there is a need for clarity.
Google has recently launched a new service called Google Reader. This service allows users to search for and easily manage RSS feeds, giving quick and easy access to the most current information and news on the topics that interest you most.
If ClickTracks 6 were a candidate, I’d endorse it. The latest version of the web analytics software has won the ClickZ Marketing Excellence Award for Best Web Site Analysis Tool every year it has been awarded. It should go on winning more awards – even without my endorsement.
Gone are the days where we could tweak a title tag and see a page’s rank shift up or down a few hours later. While you no longer have to make 50 different versions of a page to meet different search engine algorithms, or submit pages every month, the maintenance required for any search engine marketing program is just as complicated, if not more mysterious, than ever before.
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