Let’s be clear, marketing a mobile app i not the same as marketing anything else. In order to make people aware of your product you must rise above an estimated 350,000 iPhone and 140,000 Android apps – and that is without the consumer even having a good idea of what it can do. There are [...]
The growth of tablets and smartphones with bigger screens will help to spur the nascent mobile-advertising industry, but hurdles remain before it contributes more than a trickle to the flood of global ad dollars.
As per a Reuters report global phone makers sold 32.9 million Android enabled smartphones in the last quarter of 2010 as against just 4.7 million sets in the last quarter of 2009 recording an unprecedented 7 fold year to year growth. Not surprisingly the Android OS outpaced market leader Nokia Symbian who sold 31million sets [...]
Mobile marketing seems to be a hot topic at the moment, exposer and interest is growing fast, led mostly by the more well-known retailers. But to me it seems to a lot of different ideas are being shoehorned into the concept as a whole. Some aspects of mobile marketing have been around for years we just didn’t give it a name.
Apple’s new iAd mobile advertising network has been taking shares from the Internet search giant Google and Microsoft, according to recent report by IDC. According to the report, Apple will end the year with 21 percent of the market, while Google’s share will drop to 21 percent from 27 percent. Microsoft will drop to 7 [...]
With around 4.6 Billion phones currently in circulation in the world today, most with some sort of web browsing capability, there is untold potential, but is this an area that we as search marketers have over looked or are we still afraid of the unknown? I could ream off stacks and stack of facts and [...]
In the dog eat dog mobile phones market, vultures swoop at every opportunity of a player’s weakness. The high-tech smartphone market saw two major entrants Samsung and Sony Ericson barge their way with exciting new models introduced last fortnight, immediately after the high profile face off between RIM the makers of BlackBerry with regulators worldwide. [...]
During Apple iPhone OS 4.0 conference which was held today, Apple announced their new and much anticipated mobile-advertising platform dubbed “iAd”. Marketers has been expecting the release of this new platform since Apple acquired ad platform company, Quattro Wireless. This is going to be a welcomed news by Google as the FTC is investigating its [...]
The Federal Trade Commission appears to be laying the groundwork to scrutinize Google acquisition of the mobile-advertising company AdMob, the Wall Street Journal reports. The FTC has assembled an internal litigation team to prepare for a possible effort to block the deal, according to people familiar with the matter. It also sent letters to AdMob’s competitors [...]
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