When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! What Is BlindWebsititis? BlindWebsititis is what happens to websites when those in charge of their content don’t come right out and say exactly what every [...]
Global Ad Spend jumped by 12.5 % year on year during the first quarter of 2010 to a whopping $110 billion. Spending at rate-card values which was slipping for the past 18 months surged ahead, boosted by strong results from Latin America and Asia Pacific which lead the rally as per the recent Nielsen AdView [...]
As the Rupert Murdoch owned Times and Sunday Times lost 90% of its online viewers during the first week it went behind the pay walls , all hell broke loose in the media world. After the successful monetization of the financial dailies, the London based Financial Times and the New York based Wall Street Journal, [...]
For the past few weeks I’ve been tasked with reviewing a few different sites that have seen a loss in traffic their owners hoped to find out why. I love these kinds of reviews because it’s like solving a mystery or figuring out a puzzle. While it’s not always possible to determine the exact [...]
In my last article titled, “Keyword Research Basics for SEO” I discussed keyword research and the basics of keyword selection. Of course – you can’t solidify your targets until you understand what you’re up against. All the keyword research in the world won’t help you rank for the keyword phrase “windows” in 6 months with [...]
Think you’re doing a good job of tracking and measuring the success of every link to your website that gets announced to the world in some fashion? While most website marketers are tracking website referrals from search engines, as well as links from other websites and paid search advertising campaigns, a lot of visitors show [...]
The Interactive Advertising Bureau has just released numbers showing that internet advertising revenues in the US are showing the highest first quarter revenue level for the industry in history. The revenues were $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase from the same period the year before.
One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffic to their websites. Here are some of the more prevalent myths I hear and [...]
Well, according to SearchEngineJournal.com, it’s Facebook. Some other experts disagree. According to SearchEngineJournal.com, Twitter was more hip back in 2008, when it was smaller. In fact, a chart shows that the microblogging network actually stagnated in the second half of 2009. Comparing keyphrases like “Twitter marketing” and “Facebook marketing,” it’s plain to see that there is much more interest in the latter than the former, despite the fact that most corporate discourse with regards to online marketing is focused on Twitter, and not Facebook.
I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or [...]
With the Midterm Elections just few months away, Google and Facebook are getting their political sales team ready as campaigns around the country start to mobilize. According to The Hill, Google recently brought on Andrew Roos, a former campaign manager, to be an AdWords account executive of its election and issue advocacy advertising team. Facebook [...]
It looks like healthy growth is set to be the name of the game for search engine marketing this year. That is, at least, according to The State of Search Engine Marketing 2010 report, from Econsultancy and Search Engine Marketing Professional Organization, as reported on e-Marketer.
The SEO industry has been plagued for years by a lack of consistency with SEO terms and definitions. One of the most prevalent inaccurate terms we hear is “duplicate content penalty.” While duplicate content is not something you should strive for on your website, there’s no search engine penalty for having it. Duplicate content has [...]
Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as “search engine [...]
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