Before rolling out your website to the public, make sure all clues about finding and using it are directly built in. The search engines will also appreciate it when you stick to the topic at hand, because it helps them determine what your site is all abou
Always remember who will be using your website. It’s not your company CEO, marketing department or programmers. The truth is that your website visitors have the power to bring fame and fortune, or ruin a reputation and sour investors. On the Internet, com
The idea behind an organized, well-planned website is that it’s designed according to the original specifications outlined in the "Business and Functional Requirements" discussed in Part 1 of this series. This exercise makes sure each detail is covered in
There are many factors to consider when selecting a search engine optimization company. Unfortunately, many businesses that haven’t previously used search engine optimization to promote themselves are unsure how to evaluate potential vendors, and many are
In order to design a fully functioning site that is highly usable by all, it’s got to be organized. To make it easier to describe this process I’ll use the analogy of producing a play. The way I came to view Quality Assurance User Interface and Usability
This article begins a series of articles on how to test your own web site for search engine and visitor.
Keyphrases (those phrases that potential customers are using to find products or services on search engines) are the building block of any search engine marketing strategy. It is essential that they are chosen carefully, or else the remainder of the campa
Link popularity is a factor that many search engines use when ranking web pages within their index. Simply put, most search engines give a ranking boost to sites that have incoming links from quality, related sites.
Pay Per Click campaigns can bring large numbers of highly targeted visitors to your website. However, these campaigns can become prohibitively expensive. So, it is crucial to the success of the campaign that you pay a reasonable price for each visitor, th
The beauty of the content-driven approach is that there is no risk, and what works well today will almost certainly work well in the future. On the other hand, many of the current techniques employed to manipulate rank are likely to become just as obsolet
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the worldGÇöother sites have to point back to you. The thought is that if your site is good enough for others to li
After spending the majority of the last few years focused on page attributes and HTML coding, a good part of these past two months have been spent working on the link-popularity campaign for one of our companyGÇÖs more prestigious clients. Having come bac
The real secret to attracting more traffic is to add bucket loads of fresh content to your site. Providing you promote this new content effectively, it can act like a magnet on your site, pulling in new visitors every single day.
Is there still a need for standard search engine optimization strategies? Why should you change your site for search engine friendliness if all you have to do is bid for the top positions?
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