When we look at how to make more money from our website many of us look straight to one thing; traffic. Of course, traffic is important. Without it, we would have no visitors to our sites and thus, no sales. But there’s another factor that’s just as, if not more important than how many people are [...]
People turn to the web everyday to look for information. If your business can’t be found online, specifically in the search engines, it means that you are missing out on lots of opportunities. All business and website owners should have a search engine optimization strategy in place to improve their chances of being found by [...]
For too many people, including practitioners, search engine optimization has a very strict meaning – acquire rankings, leads and traffic from related keyphrases. However, less traffic from organic searches can be ideal when the site is attracting the wrong kind of traffic, and fewer leads can be ideal when a site is attracting the wrong kinds of leads.
Is your blog stuck in the mud? Sometimes all it takes to get your blog moving again is a few pieces of viral content. Viral content is one key indicator of a successful blog, improving search rankings for your site and generating leads for your business. But going viral doesn’t happen on purpose or often; [...]
As we’re fully emerged within the digital age, most of our needs are met through online search. We rely on Google to dictate where we’ll go for dinner, what dentist to use and what outfit to wear on Saturday night. Not to mention, it’s a valuable source of entertainment. For a company’s success, it’s not [...]
SEO software is a great tool for the DIY site owner or in-house employee looking to take control over their site’s SEO. It can help streamline the components of on- and off-site SEO, bring all your SEO activities into one place for you to more easily manage and more. There is no shortage of great [...]
However extensive your background or familiarity with search engine marketing may be, it’s important to understand that while a good SEO company should require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign as a proof of concept for extended services.
A few years ago, I read a good article by Canadian SEO Melanie Nathan called “The Reciprocity Link Building Method” in which she outlined a technique she sometimes used to build up high-quality links for her clients’ websites. The gist, as I understood it, was to first find a website that would be good for your [...]
Search engine optimization was once very simple, but each year the practice becomes more and more complex with there now being hundreds of possible ranking factors, filters, constant new algorithm changes and so on. The key to surviving as an SEO is to constantly adapt to these changes and learn how to use them to [...]
The ultimate goal of most websites is to collect leads and/or make sales. Which makes them important conversion points to measure with your web analytics program. Leads and sales are also the reason why I’m a huge proponent of optimizing services and products pages. If a Google searcher lands directly on a page that is [...]
As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? Although shortcuts seem like an attractive option, these plans often backfire. Such is the case in regard to building quality inbound links to your website as part of your search engine optimization campaign.
It’s been more than 5 months since my open letter to Google lamenting the state of their search results and how web spam was getting the best of them. And it’s been a mere 3 months since I wrote about how much Google (and Bing) loved anchor text spam. Since that time, a number of [...]
In my day-to-day reviews of client websites, I see lots of things done to websites in the name of SEO that in reality have no bearing on it. In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, [...]
A new technology, Dynamic Telephone Number Insertion (DTNI) has the ability to track website leads based upon incoming sales calls. Going beyond the limitations of most modern website analytics platforms (i.e. Google Analytics) it is now fairly simple to track your closed sales back to their point of origin from a phone call, whether the lead is from organic search, pay per click, etc.




