There’s a lot of talk lately of Google having finally killed SEO through their Panda and Penguin algorithms, which continue to ensnare more and more websites with every new update. So is SEO really (finally) dead? When you look at some of the Google organic traffic losses that companies have faced since the very first [...]
Inbound marketing tactics that involve creating content that consumers can find when they want to find it are becoming increasingly popular. The majority of people don’t want to be advertised to. Inbound marketing is a way to attract attention in a less direct and intrusive manner online. One of the best ways to share content [...]
If anyone claims that SEO is easy they are either lying or are doing it completely wrong. It takes a lot of time and effort to go through the proper SEO process including keyword research, making on site changes to content and meta information, and building relevant inbound links from trusted sources. While these are [...]
I’m always surprised at the lack of users using SEO browser extensions. These are helpful not only to efficiently manage your own website, but to provide insights into those of your competitors. So I’ve compiled a list of the best browser extensions for Firefox. Keep in mind, however, the more you add the more it [...]
The key to building a positive brand presence online is to create quality content on a regular basis that target audience members will find beneficial. While business blogs have become standard practice, there are plenty of other outlets to share content in different formats. YouTube has become the second most popular search engine which is [...]
If you operate a website for business (and who doesn’t today?) you obviously want people to visit it. Using a tool like Google Analytics you are able to check in on your website traffic on a daily basis. It’s easy to become obsessed with traffic data, but it’s really the wrong metric to be looking [...]
As a freelancer, search engine optimization (SEO) is a valuable marketing skill that can help grow your business. You probably already know that a website is now a requirement for attracting new clients. However, without good SEO, your website may never been seen by most of your potential clients. That’s because many people search online [...]
Given the number of people browsing the Internet on a daily basis and searching for products and services, it’s important for your business to create quality content that they can find. Online marketing content can come in a variety of formats including white papers, eBooks, guides, articles, videos, podcasts and more. However, one of the [...]
While most of us have analytics on our own websites and social media pages, we don’t have access to the same information on the sites we visit. Normally, that wouldn’t matter, unless you’re planning to guest post on a blog or website. At that point, it suddenly becomes important to know just how many pageviews [...]
People seem to turn to search engines for one of two things: To ask a question or to find something to buy. In general, it seems that SEO works wonders for those who are looking to find the answer to a question—part of the reason that quality content is so important when it comes to [...]
In my article “Getting Ahead in Google,” I mentioned finding and using less competitive keyword phrases that still bring targeted traffic as an SEO strategy. Well, one of my Twitter followers asked me what they were supposed to do if there weren’t any long-tail keywords for their niche. He told me that his site focuses [...]
Business blogging is a great content marketing tactic for many reasons. It can establish your business as a trusted resource and provide a place to show your brand personality. People want to do business with other people, not a faceless corporation. A blog helps prospects get to know your company and employees on a more [...]
I recently did a site audit for a client who was wondering why they were having a hard time showing up in Google. When I read through the information they sent me and took a quick look at their website, it was obvious to me what the problem was: They simply didn’t deserve to be [...]
In the Search Engine Optimization (SEO) industry, I would often come across the mantra “Content is King.” While the phrase received criticisms since it was first used, I still believe it holds true: without quality content, search engines will not give your website the time of day. SEO copywriting refers to writing quality content with [...]
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