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Archive | Internet Marketing

Don’t Be Short-Sighted with your Website Marketing Strategy: The Value of Multiple POAs

Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on their website marketing investment. However, the primary POA is all-too-often an “all-or-nothing” proposition – meaning that it is often geared toward a specific kind of […]

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Guest Blogging Is Not Dead, or Is it?

Matt Cutts, Google’s head of search spam yesterday posted a blog post titled “The decay and fall of guest blogging for SEO“.  In the post, he goes on to explain how guest blogging became very spammy and used by many SEO “experts” to build link and increase a website’s page rank.  According to Matt Cutts, […]

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20 Online Tools To Monitor Your Competition

In today’s hyper-competitive world, no business should remain ignorant to what its competitors are doing. Obtaining essential information on the businesses you compete with allows one to always keep one step ahead of them. It’s easier to determine their strengths and weaknesses and capitalize on this knowledge to conquer your market.  Monitoring your competition is […]

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Ditch the Dinosaur, Re-Design your Website

Obviously a website is incredibly useful for businesses wanting to expand beyond their local market or looking to build a web presence. It can help drive traffic, attract attention and increase profits. Perhaps slightly less well known is that a well-maintained website will make a world of difference. From a user perspective we’ve all been […]

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