You’re likely sick of hearing about the importance of having great blog post content. But you know you need it in order to have something to promote via social media. And you know that great blog posts can bring in lots of long-tail search engine visitors. What you may have trouble with is what to write [...]
This is an extremely valid question and one that doesn’t really have a definitive answer as such. But, having said this, it is also fair to say that any small business that has a website which they hope will generate them some revenue stream, it will almost certainly be a worthwhile endeavour to seek the [...]
The internet is a gold mine of opportunity for today’s small business owner looking to generate more sales. Billions of dollars are exchanged each year through e-commerce and other online business sites and small businesses are accounting for a lot of that cash. The internet has made shopping so easy, you don’t even have to [...]
Once keywords have been researched and implemented naturally into the content of every page of a website, the next step of an SEO campaign is to build quality inbound links that point back to the website. These inbound links establish trust with the search engines and build brand visibility and improve website traffic over time. [...]
Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more [...]
Once a business decides to blog, the next decision that needs to be made is where the blog should be located. Should it be its own separate identity with a different URL than the business website, or should it be integrated into the business website? There really is no right or wrong answer, but there [...]
The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the <Head> [...]
When we look at how to make more money from our website many of us look straight to one thing; traffic. Of course, traffic is important. Without it, we would have no visitors to our sites and thus, no sales. But there’s another factor that’s just as, if not more important than how many people are [...]
People turn to the web everyday to look for information. If your business can’t be found online, specifically in the search engines, it means that you are missing out on lots of opportunities. All business and website owners should have a search engine optimization strategy in place to improve their chances of being found by [...]
For too many people, including practitioners, search engine optimization has a very strict meaning – acquire rankings, leads and traffic from related keyphrases. However, less traffic from organic searches can be ideal when the site is attracting the wrong kind of traffic, and fewer leads can be ideal when a site is attracting the wrong kinds of leads.
Is your blog stuck in the mud? Sometimes all it takes to get your blog moving again is a few pieces of viral content. Viral content is one key indicator of a successful blog, improving search rankings for your site and generating leads for your business. But going viral doesn’t happen on purpose or often; [...]
As we’re fully emerged within the digital age, most of our needs are met through online search. We rely on Google to dictate where we’ll go for dinner, what dentist to use and what outfit to wear on Saturday night. Not to mention, it’s a valuable source of entertainment. For a company’s success, it’s not [...]
SEO software is a great tool for the DIY site owner or in-house employee looking to take control over their site’s SEO. It can help streamline the components of on- and off-site SEO, bring all your SEO activities into one place for you to more easily manage and more. There is no shortage of great [...]
However extensive your background or familiarity with search engine marketing may be, it’s important to understand that while a good SEO company should require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign as a proof of concept for extended services.
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