I am not a big tool user in general. By that I mean the types of tools that supposedly help you “optimize” your website. There is no perfect page for SEO purposes, so in my opinion any tool that claims to give you information such as how many words you need here or there is [...]
The phrase “content marketing” seems to be the latest buzzword in online marketing circles. Every SEO consultant and agency is talking about it and writing about it. The SMX West Conference being held this week in San Jose even has a whole day devoted to learning about content marketing. While it’s new to many, content [...]
Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There’s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is [...]
As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be “tweaked” into success, because they were not built on a solid foundation from the outset. Without taking the [...]
Last week my engaged daughter Corie, who lives in Houston, came home for a visit. She had various reasons for leaving warm and sunny Texas to arrive in snowy New England, one of which was to do some wedding dress shopping with me and a few of her bridesmaids-to-be. This was my first experience shopping [...]
As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality. In the early days of SEO, web content publishers would post the same blog post, article, etc. on many sites thinking that the more times it [...]
With the introduction of the Panda filter by Google (originally dubbed “Farmer”) in February 2011, one commonality of sites that were hit was what I called merry-go-round sites. Here’s how I described it at the time: You get to a page that uses the keywords you typed into Google, only to find that you [...]
Dear Jill, Our site has been affected by Google’s Penguin update. Our website traffic and search queries are down almost 80%. We have reviewed our website and removed all the bad links that might affect our site. For the past 3 months we started getting high-authority links. We updated content for all the pages, and [...]
In my “18 SEO Killers” article from the end of last year, I mentioned footer links as a potential SEO problem. I know this confused many people because I didn’t explain what I meant by them. I didn’t mean that it’s bad to have any links in the footer of your website. But there are [...]
There are two ways to improve your search engine presence. The first option is paid search, or PPC (pay per click) advertising. Paid listings appear on the top and on the side of a Google search. They are typically the first items that a searcher sees. Paid listings that appear at the top are also [...]
In some circles it is believed that blog commenting no longer has any SEO value and therefore isn’t as important today. While it’s true that many blog comment links are “no follow”, meaning that the search engine spider doesn’t consider it for ranking purposes directly, there is still value in blog commenting. Attaining “no follow” [...]
As part of my SEO for 2013 and beyond series, I promised to provide more in-depth information about the “SEO killers” I mentioned last time. Today I’m delving into duplicate content as it relates to SEO. My SEO audits of sites that lost traffic over the past year and a half showed that duplicate content [...]
After a quick recovery following the 2008 crash is digital advertisement slowing down once again?
The new Google Disavow tool can have a profound impact on a website’s rankings in the search engines. This tool is Google’s 20th Panda update and serves not only as a stat update, but also as one that affects the functionality of the algorithm. Disavow is an advanced tool that allows you to indicate to [...]
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