As we’re fully emerged within the digital age, most of our needs are met through online search. We rely on Google to dictate where we’ll go for dinner, what dentist to use and what outfit to wear on Saturday night. Not to mention, it’s a valuable source of  entertainment. For a company’s success, it’s not [...]

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…If you don’t keep your SEO abreast of website changes. The Client Perspective: “There are lots of changes needed on our website for branding, marketing or technical reasons. We don’t want to run each and every one of them past our SEO consultant because they shouldn’t concern him or her.” The SEO Perspective: Imagine this…You’re [...]

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Google likes visual shopping, buys Like.com

Google has acquired visual search engine Like.com. The purchase was announced on Like.com homepage Friday night. Like.com is a visual shopping search engine that developed a technology to help shoppers buy soft goods, such as apparels, shoes, jewelry online.  ”we’ve developed technology that lets us understand visually what terms like “red high-heeled pumps” and “floral [...]

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AOL Picks PATCH For Media Reporting

In what is possibly the first infant steps to backward integration in the media world, internet giant AOL has decided to spread its roots to gather local news from Patch, a tiny community reporting news source.  Patch currently operates with just over a 100 reporting sites in California, Illinois and New York, New Jersey belt [...]

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DailyCandy delivers deals to your phone

Imagine yourself walking down the street and all of a sudden you get an alert on your phone of a new great restaurant in the neighborhood. So far this type of information have only been available when you do a local search, check one of the many social media accounts you might have, email newsletter, [...]

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9 Steps to Diagnosing Lost Search Engine Traffic

For the past few weeks I’ve been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why. I love these kinds of reviews because it’s like solving a mystery or figuring out a puzzle. While it’s not always possible to determine the exact [...]

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Competition Analysis Basics for SEO

In my last article titled, “Keyword Research Basics for SEO” I discussed keyword research and the basics of keyword selection.  Of course – you can’t solidify your targets until you understand what you’re up against.  All the keyword research in the world won’t help you rank for the keyword phrase “windows” in 6 months with [...]

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Keyword Research Basics For SEO

I’ve said it before and I’ll say it again … there is no more important step in the SEO process than keyword research. One could make a compelling argument for link building or for architecture or for copywriting but at the end of the day – ranking highly for keywords that either don’t convert or [...]

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Cpedia: A Good Idea, in Theory

Cpedia, which seems to be the new version of Cuil, has been created to look and feel like Wikipedia. The genius behind the idea is that the content is gathered automatically from what is already on the web, instead of having to rely on human contributions, like Wikipedia does.

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Twitter’s New Ad Model Launched

It looks like Twitter has worked out a new platform that will allow it to generate a significant amount of new income: promoted Tweets.

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There Is No Duplicate Content Penalty

The SEO industry has been plagued for years by a lack of consistency with SEO terms and definitions. One of the most prevalent inaccurate terms we hear is “duplicate content penalty.” While duplicate content is not something you should strive for on your website, there’s no search engine penalty for having it. Duplicate content has [...]

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Hey – Good Idea!! Three Fun New Search Engines to Try Out

Every day, another search engine comes onto the market. Before we know it, there might be more search engines than people to use them. But, not all search engines are created equal. Some are backed by pretty creative ideas. Here are three that might interest you:

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New Food Search Engine Helps Those With Few Ingredients

Let’s say you have just bought some couscous on sale at the grocery store. It seemed like a good idea at the time. But you get home, and realize that, a) you have no idea what couscous is, b) you have no idea what goes with couscous, and c) even if you did know these aforementioned things, you have no idea how to cook it!

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The Fallacy of Search Engine Marketing Only

Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as “search engine [...]

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