William Flaiz is vice president of search engine optimization (SEO) and web analytics at Avenue A | Razorfish. In this role, he oversees the firm’s global SEO and web analytics practice that services clients across the US, Europe, and Asia. William manages a staff of more than 30 account services partners, analysts, and strategists, in defining the needs and providing solutions that help clients to measure and optimize their web site investments.

William earned a B.S. in accounting and finance and MS in information systems from Drexel University.


Mine is a story of twists and turns, paths taken while never looking
back.  I am going to start this column, which I will write regularly
the challenges of managing an SEO department, by providing a brief
history of my work history. Although I have been an internet marketer
for over six years, I have only been doing the SEO thing for a short 13
months. 

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