Smart trademark owners have always been vigilant and continue to engage in all forms of trademark protection battles. However, with the number of trademark infringements involving branded keywords steadily increasing at an alarming rate, search engines have started to respond and take action.
Residing in the suburbs of Montreal, Quebec, Serge Thibodeau has been performing professional search engine optimization and priority positioning services since 1997. Serge optimizes commercial web sites of small businesses, medium-size companies as well as Fortune 500 enterprises. Additionally, he also serves as CEO for RankforSales.com. Serge Thibodeau has been largely involved as the project leader in the development of Pagina+ (tm), a powerful search engine optimization tool for SEO professionals. Pagina+ (tm) is offered by Rank for $ales's parent company: GCIS Inc. You can reach Serge Thibodeau at: sthibodeau@rankforsales.com or toll free at: 1-800-631-3221
There are many advantages to using Fixed Placement Advertising in your paid online marketing campaigns. As one might expect, there are also a few drawbacks. But all in all, you should carefully evaluate fixed placement as a good source for additional traffic to your website.
While everybody is concentrated on Google’s upcoming IPO and the general state of the search market as far as the traditional search engines are concerned, there is a whole new family of search engines out there that almost nobody pays attention to.
Conventional search engines such as Google, MSN and Yahoo direct Web visitors to some of the sites related to their search query. Since about two years, specialized search engines now offer paid listings on their own search results pages.
In the never-ending race to online supremacy, if you wish to outbid some of your competitors in obtaining higher keyword positions, you should have a good look at Pay for Placement (PFP) ad programs.
The whole purpose of search engine marketing is to attract new prospects and buying customers. In certain cases however, your sales could become limited, for the simple reason that not everybody is seeking the products or services your company offers.
Today more than ever, the need to significantly increase your ROI (Return on Investment) in your online marketing campaigns is imperative to the overall success of your company. In order to avoid loosing valuable market share to your competition and to continually increase your brand recognition or brand awareness, boosting your ROI can have short as well as long-term beneficial effects on your overall sales, market segmentation and penetration.
If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.
When a company has a large website, with more than 400, 500 or maybe 600 pages, a trusted feed program would make a lot of sense. With most trusted feed programs offered today, your site’s listings are given the same chance to rank among the generic or organic listings, usually on the same pages.
The subject of buying one-way links is a controversial subject at best. A lot has been said about it in the past, especially now after Google’s Florida and Austin updates. Depending to whom you talk to, you are likely to get opinions that range from “don’t do it” to “it’s now OK to do it”. So what’s the average site owner or small business to do?
In case you haven’t noticed yet, Yahoo has been hard at work lately. If you missed it, Yahoo now has its own toolbar. In a similar fashion the Google toolbar works, Yahoo just introduced Web Rank™. Web Rank™ happens to be Yahoo’s new search engine algorithm, as well as the name it gave its new toolbar.
Most people have heard of the hall of fame, but to many, the hall of shame may not be as well known. My goal in this article is to help ensure that you never have an opportunity to be in it, not even from a distance! Here are some ways that a website owner or webmaster can get in trouble with some of today’s major search engines. This article is another way of saying: "The 10 steps to avoid at all times", in preventing a site penalty or ban from the search engines.
Since the 18th, I’ve carried out extensive testing with Yahoo and, so far, I like the new features implemented on their search property. I think the changes represent some positive improvements, both in the quality of the results and in their relevancy.
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