Scott Van Achte is the Senior SEO at StepForth Web Marketing. Since
Joining the StepForth team back in early 2003 he has thoroughly enjoyed
working in the search engine industry. When he is not busy earning his
keep, Scott can be found spending quality time with his wife Lyndsay
and new daughter Emma. Scott would be happy to answer any questions and
can be reached at scott@stepforth.com.
It’s no secret that a continually updated website with new content
being added regularly stands a good chance of doing well in Google. One
of the long standing methods to regularly expand a site’s content is
through the use of a blog.
While there are numerous platforms to
choose from for managing a blog, few can compare with the immense
flexibility offered with WordPress, and at a cost of free, the price
can’t be beat either.
There is one important factor to remember whenever you are involved in
improving the organic rankings of a website, and that factor is time.
One of the most common questions I receive as an SEO is “How long till
I start to see results?” This article is dedicated to anyone who has
ever asked that question.
In a world where more and more households are connected to the
internet, bandwidth is becoming an issue and brownouts have been
predicted to occur in the next few years. With the strain on the
infrastructure of the internet this makes having an efficient, fast
loading website all that much more important.
A few weeks ago I wrote about building your website from the ground up.
This article did not dive into great detail on any specific topics, but
rather touched on the key points you will want to address. In this
article I will place most of the focus on the promotion aspect of this
previous article.
So, you have finally decided to build yourself a website, but really
have no idea where to start. The following 10 steps will give you some
insight into what you need to address when creating a search friendly
website from the ground up.
In today’s race to the top of the Google SERP’s (Search Engine Result
Pages), there are a number of factors that can help you achieve those
coveted spots. While certain techniques may weigh better than others
based on your industry and level of competition, there is no
questioning the power of links.
In Part 1 and Part 2 of How to Optimize for Google I discussed general website optimization, links, and Google webmaster tools. In Part 3
we will look at a number of other considerations which play a role in
successful rankings in Google, and also touch on some tactics which are
best avoided.
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.
In today’s online world search engine rankings can make your business
succeed, and while rankings in Yahoo and MSN are very valuable, their
combined market value is still less than that of Google. This makes
achieving top rankings in Google that much more important.
In
this three-part series on How to Optimize for Google we will touch on a
number of important aspects for top Google rankings including website
optimization, links, Google Webmaster tools, and a number of other
considerations.
The focus of Part 1 will be with on page website optimization.
These days, as more and more companies come to the conclusion that
their 1990′s built websites with the animated gifs, static backgrounds,
and auto-playing midi files have seen their prime, they begin to enter
into a world of redesign. While creating these new websites with the
sleeker look, and cleaner file structure is a smart move for the
future, the risk and complications caused by changing URL’s and the
impact this has on search engine rankings is very real.
These days, as more and more companies come to the conclusion that
their 1990′s built websites with the animated gifs, static backgrounds,
and auto-playing midi files have seen their prime, they begin to enter
into a world of redesign. While creating these new websites with the
sleeker look, and cleaner file structure is a smart move for the
future, the risk and complications caused by changing URL’s and the
impact this has on search engine rankings is very real.
There are a number factors involved in having a successful PPC
campaign. These include everything from keyword selection, bid
management, and campaign setup to your destination website. This
article will discuss five of the most important areas: Keywords, Ad
Copy, Destination URL’s, Organization, and Analysis.
In many cases using the generic targets with high searches can be very costly in the world of PPC. While they can offer a good return, often long tailed, very specific phrases can offer more qualified traffic at a lower price.
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