A simple overview of the factors engines use, search engine algorithms and the secrets to getting high rankings.
Phil Robinson is the Founder and Director of ClickThrough Marketing, an ethical search engine marketing agency that delivers long term ranking and traffic solutions. He provides training and presents at seminars such as for the Chartered Institute of Marketing, speaking on a range of internet marketing topics such as search engine marketing and advanced web analytics. www.clickthrough-marketing.com experts@clickthrough-marketing.com
There are lots of articles about improving positions on search engines and methods of driving traffic to your web site. Strangely, little has been written about the conversion of visitors once they arrive on your web site from search positions. Here are some useful things to consider.
SEO is such a complex area, that each SEO company or consultant may use completely different methods and styles of implementing SEO services. Therefore, when choosing an SEO company to deliver optimisation services for your web site, there are a number of key questions to ask and things to look out for.
Most web savvy marketers know that a properly implemented Pay Per Click Marketing and Search Engine Optimisation (SEO) campaigns can drive huge volumes of traffic and has the potential to create a regular stream of new business opportunities.
Along with thousands of other people I pored my myself into the Internet World 2004 exhibition at Earls Court, London between 15th – 17th June. My main interest was search engine marketing so I headed off to the New Media Market Hall where several search engine marketing firms were pitting themselves against each other in a scramble to gather the names and emails of potential clients.
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