One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people you’ll find anywhere. Todd Malicoat, aka Stuntdubl, is certainly one of those people. He is highly regarded by many of the most prominent and talented SEOs in the industry. I’m happy to get 10 min of his time via IM once in a while, so getting him to answer 11 detailed questions on SEO is very much appreciated. Once you read this interview, you’ll see why.
Lee Odden is President of TopRank Online Marketing , a search marketing firm that provides search engine optimization, online public relations and blog marketing services to top companies nationwide. TopRank has been recognized as a leading SEO firm by TopSEOs.com and Marketing Sherpa's guide to SEO firms. He publishes daily search engine news on the Online Marketing Blog and also writes regular search marketing articles for AllBusiness.com, Lockergnome.com and Practical eCommerce Magazine
Andrew Goodman is known as the guy who “wrote the book” on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview with Lee Odden of Online Marketing Blog, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!
Rand Fishkin is the owner of SEOmoz, a resource site for search engine optimization and consulting services. Two Rand has received some excellent attention in the media recently with a feature in Newsweek and was Slash dotted, twice in a week.
Working with client PR firms to optimize press releases often generates some interesting discussion and education about writing style and keyword usage. A lot of press releases seem to be written by budding poets or ex-ad copywriters trying to be clever with the reader. This does not always bode well for keyword based ranking in algorithmic news and search engines.
One of the most common problems ecommerce web sites have with rankings is that portions of their web sites are not included in the search engines. Several efforts have been made to make it easier for webmasters to have their web sites indexed more effectively. This article discusses efforts Google and Yahoo have made to augment current methods of discovering as many URLs of a web site as possible.
Many search engine optimization firms still tout guarantees of top ten rankings. A specific ranking or position guarantee on organic search engine listings is not practical.
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