Kent Lewis, President, Anvil Media, Inc. With a background in integrated marketing, Lewis left a public relations agency in 1996 to start his Internet marketing career at a Web development firm. Since then, he has focused on helping clients solve business problems via the Internet. Lewis founded Anvil Media, Inc. in 2000 to help clients enhance their Web site performance, increase their visibility and generate sales online.


The Business End of Search Engine Marketing

Published on 24 August 2005 by in Internet Marketing

In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson. Fast forward to 2000: almost all businesses had a Web site (some even funded by a business plan sketched out on a bar napkin), and Google was a becoming a popular method of locating sites of interest. Some marketers even allocated a small portion of their Superbowl media budget for search engine programs.

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