Two days ago I was performing a rather dull set of SEO experiments when
I noticed something very disturbing. While testing Google’s SERPs
against keyword phrases inserted into the Metamend Facebook profile,
I found a Chinese SEO company had completely stolen the Metamend
source-code, images and all. The Chinese firm, Okwoo.com had slightly
altered and translated the site-text into a Chinese language but had
left blog postings (many of which I wrote) in the English language they
were originally written in. It’s called site jacking and it happens
more often than a reasonable person might realize.
Jim Hedger has written a widely read search marketing column for over five years. Co-host of Webcology on WebmasterRadio.FM, Jim is a writer and SEO consultant with Metamend Search Engine Marketing in Victoria BC.
For the past six or seven years, one of the most dominant factors in
determining page or document placement has been an evaluation of
incoming links. Google pioneered the method, known as Pagerank, in its
original algorithm and has refined it ever since. The recent flap over
Pagerank revaluations might provide SEOs a broader hint at changes
happening behind the scenes at Google and other major search engines.
While unintended, Google might be signaling a step away from Pagerank
as a primary means of recommendation and valuation.
Imagine yourself as an SEO servicing a fairly large client or business.
The client has tens of thousands of unique URLs in their domain(s) and
more content than you can reasonably shake a magic wand at. To make
matters more complicated, they are getting creamed by their competition
under their most important keyword phrases on Google. They want you to
turn their situation around and it has to be done within their concept
of a reasonable time period.
Sometimes the world acts in mysterious ways. For most SEOs and their
clients, “the world” has traditionally been defined by the Top10
placements found on the front pages of Google, Yahoo, MSN and Ask.
Sometimes the world is just not big enough.
As sure as the sun shines behind the clouds on a rainy day, a major
shake-up in the search marketing industry is coming soon. The signals
are being sent and received through-out the various sectors of search
and online marketing. Change in any marketplace, when it does come, is
often swift, brutal and merciless. For some SEO practitioners, this one
will be especially so. While the search marketing industry has been
bracing for change for at least a year, the movement is now picking up
speed and gathering momentum. As SEOs, our working-world is going to
look very different this time next year.
The PPC networks collect an enormous amount of data detailing the characteristics of each and every click-through. Unfortunately, they do not provide advertisers with enough information to fully analyze their online advertising spend. To make matters a bit more confusing and potentially costly, industry estimates of invalid click activity and outright click fraud range from the 0.02% rate of click fraud claimed by Google to the 15.7% most recently claimed by Click Forensics. Clearly there is a need for clarity.
Search marketing has rapidly morphed from the simple days of altering Titles and Tags to today’s extremely complicated, statistic driven sector. The sites we work on today contain a wide variety of file-types and are often far larger than sites were a few years ago. Similarly, the compilation of search results is now based on several off-page factors that can only be measured and massaged as opposed to the performance of relatively easy on-site alterations. In short, the work-load involved servicing each client has increased significantly. That’s why there are a growing number of tools search engine optimizers use in the course of their daily toils.
Websites are increasingly designed to be used within a content management system (CMS) in order to make simple tasks easier in order to allow general office staff to make text, pricing and other basic updates. That makes it fairly easy for the office to run its website without relying on the original design company or the transitory IT skills of individual employees.
Google Vice President of Engineering, Udi Manber gave a short outline of challenges Google faces in a 15 minute presentation at the Supernova 2007 conference. Billed as a conference examining “…the effects of an increasingly connected world on business, life, and public policy”, Supernova looks to be as much a conceptual show as it is a technical one.
I am finally back in Victoria from SES Toronto. I’ve had a few days to
contemplate the experience, (which was wonderful) and to think about
the state of Canadian search marketing, (which isn’t). It feels odd
writing the word “the state of” in relation to the search marketing
sector in Canada. For the most part, the word up here is “provincial”.
As a lifestyle, entrepreneurialism has always demanded the
self-employed be prepared to wear many hats. Business owners often
perform executive, sales, managerial, productive and janitorial tasks
on daily basis, partly due to pride of ownership and sense of
excellence, and partly because technology allows them to. While this
gives owners a better sense of all aspects of their businesses, it can
also cloud their critical judgment and decision making abilities.
Three major events took place on, at, or around Google last week any one of which could radically change the company and its relationships with its users, advertisers, and ad delivery partners. Two of the events will have long lasting effects Google’s look and operation while the other has a direct effect on the public’s perception of Google as a trustworthy company.
An interesting stat was released by the B.C. Regional Science and
Technology Network yesterday. A report it commissioned revealed that
revenues generated by the south-island tech community surpassed those
of the tourism industry making high-tech the leading economic driver in
Greater Victoria in 2006.
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