Garrett French is the Marketing and Communications Manager for MarketSmart Interactive and the Managing Editor of Search Engine Lowdown. He drives MarketSmart Interactive's web presence - and thought leadership - through search industry participation. Call 919-433-3139 or email Garrett.French @MarketSmartInteractive.com to discuss how MarketSmart Interactive can build your business.


Creating the Search Optimized Press Release

Published on 11 April 2006 by in Uncategorized

Now that you’re involved in your company’s PR efforts (which is only right, because search engines are the primary PR vehicle of the online space, inasmuch as many of them aggregate news sites and blogs and typically include links from such sources as a factor in determining relevance), you must ensure that your main keyphrases get prominent places and links in your press releases.

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