Whether you’re launching a new site design, changing your directory structure, or – gasp – changing your domain name, your site traffic and search engine rankings will, in one way or other, be affected.
Gallianno Cosme is the SEM Captain at Quirk, a full-service eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to Quirk for more information.
I often meet people who don’t understand how search engines gather their information. They know what they are and understand the importance of being indexed and listed on them – well some do – but the minute you start talking about spiders and the like, they freeze up. Freeze no more. This article aims to shed some uncertainty you may have about search engines. After all, if you want to benefit from being listed on search engines, you’d better know how they work.
You’re not about to read anything new. In fact, you’ve probably come across these “steps” in some of your readings. Funny thing is, very few “SEO folk” follow them. Yes, I sometimes wonder myself why…
Search is fast, smooth and very user-friendly. The new search algorithm combines what we’ve come to expect from a search engine with some innovative technologies, prompted by user demand.
It has often been said that the heart of a search marketing campaign rests on the success of your keyword research and the use of the results thereof. Sure, slotting in a word or two for the sake of deceiving a search engine is one way of getting the job done, but in all honesty this is something that is best left for amateurs.
Sure, many internet marketers still believe that link building, both one way and reciprocal, are the way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas.




