Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines……..
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website.
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.
After being blind-sided by the Google Florida update, many webmasters and SEO’s were reeling from the results. The message is clear: you can’t rely on just one search engine for all of your traffic. You must use all your wits to emerge victorious from the
Ever see a website that seems to speak a foreign language…in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with thos
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to y
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way.
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn’t, and what will get you in trouble.
If your site isn’t found in the search engines, it is probably because the robots couldn’t deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot’s not being able to crawl
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