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However extensive your background or familiarity with search engine marketing may be, it’s important to understand that while a good SEO company should require a contract for services, the firms that have the most confidence in their own abilities will offer the chance to prove themselves to you by first providing a no-contract, introductory pay-per-click campaign as a proof of concept for extended services.

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As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? Although shortcuts seem like an attractive option, these plans often backfire. Such is the case in regard to building quality inbound links to your website as part of your search engine optimization campaign.

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A new technology, Dynamic Telephone Number Insertion (DTNI) has the ability to track website leads based upon incoming sales calls. Going beyond the limitations of most modern website analytics platforms (i.e. Google Analytics) it is now fairly simple to track your closed sales back to their point of origin from a phone call, whether the lead is from organic search, pay per click, etc.

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Developing a lead tracking strategy can help you or your search engine marketing company understand which channels of your SEM campaigns are the most profitable, and which ones are wasting your time and money. Recognizing the differences between workable, and downright unfortunate lead tracking methods can help you restructure and improve your campaign by adopting comprehensive software and tools.

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Tracking the source of leads is a vital part of your marketing campaign. Unfortunately, when it comes to lead tracking, the majority of companies often fall into a less than ideal scenario where data analysis is an afterthought or impossible with their current CMS. In this two-part article, you’ll discover how to transform your SEM campaigns with help from your search engine marketing company and find out how to track leads with ease.

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Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as “search engine [...]

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As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one tactic more favorable than another? How do I know which channel to pursue? Should I do both?” Without a hard look at [...]

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The benefits of leveraging your company’s existing assets are closely examined – assets that your search engine optimization company can help you identify. Utilizing your people (sales, customers, and company experts) and content (whitepapers, articles, press releases, and offline marketing) throughout your SEO campaign will help you overcome challenges and, ultimately, bring your website more qualified traffic and leads.

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A carefully crafted SEO campaign presents limitless beneficial marketing
initiatives for your company, with recent research indicating that of
all possible investments the marketing department can make,
pay-per-click and SEO rank the highest. With help from your search
engine optimization company, you can achieve internal buy-in from the
higher-ups and other departments, leverage existing assets, and truly
understand the value of outsourcing.

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With the recent unveiling of Bing, any good search engine optimization company is likely working hard to keep abreast of its developments. But despite all the excitement surrounding it, Bing still has two major players to go up against. Before hitching your wagon to the Bing search engine, make sure you first consider Microsoft’s track record and the known facts. 

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It’s a fact of life in business that when there’s an economic downturn, the first thing that’s usually cut is available marketing spend, typically an unfortunate byproduct of accounting’s inability to justify costs without hard data in place. While the argument has been made numerous times over the years in books and articles that cutting budgets in a down economy is one of the worst moves you can make, I won’t rehash this old (but still valid) argument. Instead, I’d specifically like to address why cutting your search engine marketing budget in a down economy is a bad move, and why it’s equally important to place your trust in your search engine marketing company during a down turn.

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It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their desired goals for an SEO campaign, it’s usually all about improving their rankings and positions

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Many companies make the mistake of spending money in areas where it’s
not necessary. Take, for example, companies pumping marketing dollars
into increasing traffic on the website. It’s great to get more traffic,
but that is just the first step. Now you need that traffic to do
something.

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