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Author Archive | Nick Stamoulis

Link Building Opportunity Red Flags

Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There’s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is […]

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Could You Be Duplicating Content?

As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality. In the early days of SEO, web content publishers would post the same blog post, article, etc. on many sites thinking that the more times it […]

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Can PPC Affect SEO Success?

There are two ways to improve your search engine presence. The first option is paid search, or PPC (pay per click) advertising. Paid listings appear on the top and on the side of a Google search. They are typically the first items that a searcher sees. Paid listings that appear at the top are also […]

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How to Get Blog Comments Approved

In some circles it is believed that blog commenting no longer has any SEO value and therefore isn’t as important today. While it’s true that many blog comment links are “no follow”, meaning that the search engine spider doesn’t consider it for ranking purposes directly, there is still value in blog commenting. Attaining “no follow” […]

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An Additional Ranking Factor to Consider

If anyone claims that SEO is easy they are either lying or are doing it completely wrong. It takes a lot of time and effort to go through the proper SEO process including keyword research, making on site changes to content and meta information, and building relevant inbound links from trusted sources. While these are […]

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Show that Your Business Blog is run by Humans

Given the number of people browsing the Internet on a daily basis and searching for products and services, it’s important for your business to create quality content that they can find. Online marketing content can come in a variety of formats including white papers, eBooks, guides, articles, videos, podcasts and more. However, one of the […]

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6 Ways to Improve Your Business Blog

Business blogging is a great content marketing tactic for many reasons. It can establish your business as a trusted resource and provide a place to show your brand personality. People want to do business with other people, not a faceless corporation. A blog helps prospects get to know your company and employees on a more […]

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How a Small Business Should Approach SEO

Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, etc. Due to limited time and resources, […]

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Should You Redesign Your Site for SEO?

While search engine optimization is about making changes to a website in order to attract search engine spiders, improve search engine visibility, and generate more visitors and traffic to a site, it has very little to do with website design. SEO is based on the content of a website, not its “look”. Many potential SEO […]

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