Nick Stamoulis is the President and Founder of Brick Marketing, a full service SEO services and social SEO company based in Boston. With over 12 years of Internet marketing experience, Nick Stamoulis shares his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers.
As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality. In the early days of SEO, web content publishers would post the same blog post, article, etc. on many sites thinking that the more times it [...]
There are two ways to improve your search engine presence. The first option is paid search, or PPC (pay per click) advertising. Paid listings appear on the top and on the side of a Google search. They are typically the first items that a searcher sees. Paid listings that appear at the top are also [...]
In some circles it is believed that blog commenting no longer has any SEO value and therefore isn’t as important today. While it’s true that many blog comment links are “no follow”, meaning that the search engine spider doesn’t consider it for ranking purposes directly, there is still value in blog commenting. Attaining “no follow” [...]
Inbound marketing tactics that involve creating content that consumers can find when they want to find it are becoming increasingly popular. The majority of people don’t want to be advertised to. Inbound marketing is a way to attract attention in a less direct and intrusive manner online. One of the best ways to share content [...]
If anyone claims that SEO is easy they are either lying or are doing it completely wrong. It takes a lot of time and effort to go through the proper SEO process including keyword research, making on site changes to content and meta information, and building relevant inbound links from trusted sources. While these are [...]
The key to building a positive brand presence online is to create quality content on a regular basis that target audience members will find beneficial. While business blogs have become standard practice, there are plenty of other outlets to share content in different formats. YouTube has become the second most popular search engine which is [...]
If you operate a website for business (and who doesn’t today?) you obviously want people to visit it. Using a tool like Google Analytics you are able to check in on your website traffic on a daily basis. It’s easy to become obsessed with traffic data, but it’s really the wrong metric to be looking [...]
Given the number of people browsing the Internet on a daily basis and searching for products and services, it’s important for your business to create quality content that they can find. Online marketing content can come in a variety of formats including white papers, eBooks, guides, articles, videos, podcasts and more. However, one of the [...]
Business blogging is a great content marketing tactic for many reasons. It can establish your business as a trusted resource and provide a place to show your brand personality. People want to do business with other people, not a faceless corporation. A blog helps prospects get to know your company and employees on a more [...]
Some businesses are so concerned with getting social media followers that they forget that what’s really important is keeping these social media followers. Social followers aren’t locked into any kind of contract. It’s just as easy to unfollow a brand in social media as it is to initially click the “Like” or “Follow” button. The [...]
Due to the size of the company, small businesses tend to be more limited with their marketing budget and are slower to get into the online marketing game. They “get” traditional media and have built their business based on referrals, word of mouth, direct mail, flyers, coupons, ads, etc. Due to limited time and resources, [...]
The starting point of an SEO campaign is to conduct keyword research. Keywords are the foundation of an SEO campaign since they are used by searchers that are looking for your products or services in the search engines. In order to optimize content to be found by target audience members, it’s important to figure out [...]
While search engine optimization is about making changes to a website in order to attract search engine spiders, improve search engine visibility, and generate more visitors and traffic to a site, it has very little to do with website design. SEO is based on the content of a website, not its “look”. Many potential SEO [...]
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