Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.


Web Statistics for Dummies – Part 2: Referrers

Published on 12 December 2005 by in Uncategorized

Do you know how to use referrers to increase your traffic? How to increase your conversions? This article is the second in our series on learning how to analyse and understand your web site’s statistics. The goal of this series is to help you increase your site’s revenue.

Continue Reading

Web Statistics for Dummies (part 1: Sales)

Published on 18 October 2005 by in Uncategorized

How to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors.

Continue Reading

Back to Basics in SEO

Published on 25 July 2005 by in Uncategorized

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON’T PANIC!

Continue Reading