Blogs have been around long enough to become standard elements of the web landscape. They’re easy to construct and manage, they create fresh, user-generated content and, if well-executed, blogs draw crowds and the attention of search engines.
Frederick Townes is the owner of W3 EDGE, a business web design company out of Boston, MA. W3 EDGE provides SEO copywriting services as a key compliament to their design and web hosting offerings. If you have any questions about web design, SEO copywriting, hosting or online marketing feel free to contact Frederick at ftownes@w3-edge.com.
As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned. In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.
In part one of this two-part series we reviewed the basics of conversion rate optimization and how Google’s Web Optimizer — a free tool from Google — can help improve your conversion rate, making tire kickers drive off the lot. We also examined some of the tests that GWO performs to deliver useful conversion rate analytics. But there are additional benefits to using this performance assessment tool.
Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization – converting site visitors to buyers.
Ask Google, search engines love links. Of course, they love some links more than others. For example, a simple link exchange (reciprocal link) doesn’t have as much value to search engines and so, it doesn’t receive the same weight as a non-reciprocal (one-way) link – the theory being that a one-way, in-bound link is a recommendation from a site owner to visit this linked site. The link, itself, is testament to the quality of the site being referred.
You can make changes, tweak and refine your site to limit visitor attrition, but if your web host isn’t helping, all the tweaking in the world won’t give you the nice bump in conversions that you’re looking for. If your host doesn’t partner with you for success, you’ll never fully position your site for optimized conversion rates.
You have designed, built and launched a web site for a reason. That reason is to persuade site visitors to perform the MDA – the most desired action as you, the site owner, see it.
There’s a lot more to site design than choosing some attractive colors and a cool font. In fact, one of the most important considerations is often overlooked by first-time site owners. Content architecture. Where does content appear? Why on that page? How much is enough? What is the objective of the content?
Landing pages are useful as motivators, as site directories, information sources and for many other valuable purposes. However, the development of an effective landing page takes careful thought and an understanding of what drives both humans and search engine spiders.
The world wide web is a dynamic, exciting place to launch a new business or promote your organization’s message. It’s also a lawless landscape in which black hats – crackers, hackers and other on-line evil doers – roam with very little oversight or law enforcement.
Despite the awesome drawing power of the www and its ability to sell products and broadcast messages, as site designers and owners, we’ve only begun to harness the true power of a fully-compliant semantic web.
Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed carefully before you take another step. Here are the five, most important considerations in the development of any search engine promotion.
Most visitors view the home page and leave. Wrong products. Weird typeface, confusing navigation – it can be anything from color motif to lack of clear prices. SEO gets them there, but it doesn’t convert them to buyers.
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