Bill Stroll is a sales and marketing manager at StepForth Web Marketing Inc.


The Genesis for a Successful Online Marketing Campaign – Part 2

Published on 03 December 2007 by in Internet Marketing

The canvas I have outlined for successful web marketing is taking shape. The first article looked at the necessary stages we need to develop. We started with market research and analysis of our competitors and now armed with this information we can proceed to perhaps the most critical component of all, developing our keyword targets and creating supporting text for them.

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The Genesis for a Successful Online Marketing Campaign

Published on 26 November 2007 by in Internet Marketing

I am often reminded how important it is to develop a well thought out
business plan. I speak with numerous clients each day, each having a
passion to promote their service, information or product and yet
although they may be experts in their field, they do not have the
expertise or foresight on how to market the site. Often times the
website is destined to stay in the closet and never get the online
exposure they need and are hoping for. And often times the client lacks
an objective perspective, sort of being amongst trees in a forest and
not being able to see to whole picture.

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