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Facebook Won’t Display Ads in Paper App For Now

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If you have been enjoying the new Facebook app Paper, which I have been, then you will be happy to know that Facebook won’t be displaying ads in the near future.

According to Facebook executives, they are in the early stages and would like to understand how people are using the app before displaying any ads.

“When we launch products, we are willing to invest for a long time before we put ads in it,” Facebook COO Sheryl Sandberg said Tuesday at the Goldman Sachs Technology and Internet Conference.

“It’s quite easy to see how ads could fit into [Paper] … but there’s no reason for us to do that right now — we’ve so much to do with the current monetizing of current products we have,” she said.

So enjoy the sleep app for now but I don’t expect this to last for long. Ads remain a key area and a major source of revenue for Facebook. According to the most recent quarter, advertising revenue was $2.3 billion for Facebook.

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