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Twitter Co-Founder Launches a New Social Search Startup Jelly

Twitter co-founder Biz Stone, announced his new social search startup, Jelly.

The basic idea behind Jelly is to help users get answers to questions from real human rather than computer algorithm. Currently, we mostly rely on search engines such as Google or Bing to get answers to questions. Jelly wants to help you find these answers by using your social network friends instead.

Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms.

Jelly is designed to search the group mind of your social networks—and what goes around, comes around. You may find yourself answering questions as well as asking. You can help friends, or friends-of-friends with their questions and grow your collection of thank you cards. It feels good to help.

Quora is another social network site with a similar idea that hasn’t been able to gain much traction. ChaCha and and Aardvark are also among the companies who raised millions of dollars on the premise that high-quality, real-time answers represent the logical evolution of search engines. Google bought Aardvark for $50 million in 2010 and killed it one year later.

So How Does Jelly Work?

According to their blog post:

Say you’re walking along and you spot something unusual. You want to know what it is so you launch Jelly, take a picture, circle it with your finger, and type, “What’s this?” That query is submitted to some people in your network who also have Jelly. Jelly notifies you when you have answers.


Currently you can do many of the things advertised on Jelly on one of the many social networking sites. Take a photo and post it on Twitter or Facebook and you will get answers from your followers.

Stone’s Twitter pedigree might give this new app some early adaption but I am very skeptical.

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