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U.S. Leads The World In Porn Mobilization

The migration to mobile web is faster than ever even in the porn genre. According to the year-end numbers  released by Pornhub, the U.S. is leading the way to porn mobilization. This year, 52 percent of Pornhub’s traffic came from mobile, up from 47 percent in 2012.

Smartphones now account for a majority of visits at Pornhub, fully 52% from the U.S. Another 10% is going to tablets. Britain come closest to the U.S. in mobile usage, with 43% of Pornhub visits coming from handsets and 15% from tablets. Germany, on the other hand, is making the switch to mobile very slowly with only 21% this year up from 14% in 2012.

Mexico demonstrated the most dramatic shift between 2012 and 2013. Its share of Pornhub viewing went from 61% desktop to 47% in a year, with 45% of viewing now on handset and 7% on tablets.

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As for search terms, the U.S. is the only country that didn’t didn’t care about nationality. Shows you that we are equal oppotrunity porn viewers.

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Porn is in direct competition with major media and holiday events, according to Pornhub. During NFC football championship games and the Super Bowl in January 2013, Pornhub viewership dipped between 16% and 22%. During the “Walking Dead” season finale in March, usage dropped 6%.  I am surprised Breaking Bad didn’t make that list.

New Year’s Eve, with a traffic reduction of 34%, trumps even Christmas Day (-27%) for dampening world porn consumption. Overall. However, January is the traffic peak for the site in most countries, with August the least trafficked month. Goes to show that people still get out and enjoy the sunshine in the summer months!

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