Link building is an important component of SEO because inbound links are what help to convey trust to the search engines. Link building can be approached many ways. There’s an easy way and a hard way. Take a guess which one has the biggest impact on your SEO? If you think that link building is easy, it means that you’re probably approaching it the wrong way and the links that you are building aren’t really doing much good for your site. In fact, they could be harming the site. The links that are the most valuable today are the ones that take time to achieve and are based on relationships. If a link is easy to attain it should raise a red flag.
Avoid easy links from sites that have the following negative traits:
In most cases the way the site looks is a good indicator of how valuable it is. If the site has little or no design or visual elements to it it’s a red flag. Owners of legitimate websites are willing to spend the time and money necessary to make the site look good. A website that uses a free theme and no branding elements could be a spam site.
No contact information
A website should be easily associated with a business, organization, person, association, etc. If there is nothing listed on the site that confirms who owns it and you can’t find any contact information there’s a good chance that it’s just part of a link farm network.
Content covers a variety of topics
This doesn’t necessarily mean that the site is bad or spammy, but a site that appeals to a very wide audience and covers lots of different topics isn’t going to be a strong link for link building purposes. For SEO, a link should in some way tell the search spiders what the site is about. A link from a broad site that isn’t relevant might actually confuse the search spider. Look for links that are in some way related to your niche and there is a better chance that it will also generate traffic from target audience members.
No social media
Social media isn’t just for communicating with friends and family and smart businesses understand that and are actively building up their social media presence. If a website doesn’t have any social elements whatsoever it could be a red flag. A link on a blog or website that isn’t active in social media won’t be promoted as well as it could be.
Too many keywords
Related keywords on the site are a good thing. Maybe that’s how you came across the site in the first place. However, look a little bit deeper. Are the keywords on the page too many times? Sites that are stuffed with keywords don’t care about the website visitor and it’s likely that the site will incur some sort of penalty at some point.
Use common sense when deciding on where to build links. Make sure that the site looks legitimate, has a similar target audience, and generates traffic before getting a link.
Nick Stamoulis is the President and Founder of Brick Marketing, a full service SEO services and social SEO company based in Boston. With over 12 years of Internet marketing experience, Nick Stamoulis shares his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal and publishing the Brick Marketing SEO Newsletter, read by over 150,000 opt-in subscribers.
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