Behind closed doors, Google is building a same day shipping service to compete directly with Amazon Prime and bunch of other similar services according to a report by TechCrunch.
According to the anonymous source, the service will be called “Google Shopping Express” and will be $10 to $15 cheaper than Amazon Prime and offer same-day delivery from brick-and-mortar stores like Target, Walmart, Walgreens and Safeway.
According to the report:
If the Google Shopping Express service debuts publicly, and we have no reason to think that it won’t, this would mean that the company could capitalize on its recent acquisitions of both BufferBox and Channel Intelligence to dominate the online-to-offline retail market. Google could possibly use its BufferBox delivery lockers to facilitate the ease of shipment — like what Amazon has been testing in Seattle, New York and the UK. It could use Channel Intelligence’s data-management platform to coordinate sales and delivery.
We believe Google employees may already be dogfooding the service, but we have little information as to how partnerships are handled and how subscribing works.
If launched, Google will be directly competing against Amazon Prime, eBay Now, Postmates’ “Get It Now” and Instacart.
