Some say Beyonce’s electrifying half time show caused the blackout in yesterday’s Super Bowl match between the San Francisco 49er and Baltimore Ravens [here is a video to watch after you finish reading the article].
Companies were able to take advantage of the blackout. Not on TV but on Twitter. According to @TwitterAds, it took only 4 minutes after lights went out for 1st Twitter advertiser to bid on [power outage] as a search term.
According to Twitter, that moment generated the biggest peaks of Twitter conversations(measure in Tweets Per Minutes to TPM). The word Power Outage generated more than 231,500 TPM.
Here are some of the tweets that generated some buzz: