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After Twitter, online tech blogs like Gizmodo, Technorati, Search Engine Land, Scripting News, Wired.com and Business Insider, are up in arms against  Google+ back door entry into Google Search.

The newly launched “Search + Your World” is the bone of contention. As per Google, content from its social media platform will get direct entry into Google Search.

The problem is that the content depth of Google+ is lacking. So we have to deal with more irrelevant searches in the popular first page of Google search, knowing well that it’s a drag to enter page 2.

After a decade of hard work Google had established itself as the largest neutral aggregator of web content for worldwide use and thereby a reliable search engine. Last week it suddenly threw it all away and appeared more interested in pushing its fledgling social media at the cost of independent news. A media platform that has yet to establish credentials as a fully accepted mature social media entity like Twitter, Facebook , LinkedIn or Flickr and lacks worthwhile content that qualifies as news.

Google+ user base is pretty irregular and indefinite with its growth curve slowing down after the first month hoopla. No amount of pushes and props seem to make it a social media force that can seriously challenge the consistency and content depth of its major competitors at least in the next two years. For all we know it may fold up a few years down the line like its failed predecessors Google Wave or Google Buzz. Now Google+ You Tube and Picasa will clutter up your web search as never before. “So users have seriously started looking at Bing as the default search engine” claim the Tech Gurus.

In February 2011 faced with user discontent on the quality of search results, Google had changed its algorithm favoring higher ranked sites with original content. Bloomberg reported Google as stating “This update is designed to reduce rankings for low- quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful.” Everyone who had been miffed with the laborious search through the Google’s million results for relevant information seemed happy. Now less than a year later Google has done an about turn. It has pushed forward low quality content from Google+ upfront. This Larry Page effort of tweaking the basic Google model to save Google+ may bring the cookie jar tumbling.