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80% of Americans use a social network site, and they spend more time on Facebook than any other United States based website. Businesses of all sizes and across all industries have wholeheartedly embraced the social media phenomenon. More than 70% of businesses polled reported website traffic increases once they implement a social media marketing plan. 60% of businesses saw improved search rankings.

What does social media’s popularity mean for your business? You understand the importance of recruiting new customers via social media. Moreover, your social media strategies must target certain groups in order for your plan to be successful. The question for your business is how you manage all of your social media accounts. You want to streamline, consolidate, and analyze your social media marketing plan in the most efficient way possible. Online businesses have originated over the past five years to do just that. These businesses give you 5 tools to help you manage and grow your social media effort online.

CONVERSOCIAL

Conversocial has developed a comprehensive set of tools and applications that connect you with your customers by quickly processing interactions, prioritizing complaints, and accurately analyzing a conversation history database. The upstart online social media manager provides an innovative analytics tool that measures the success of your updates throughout the day.

Your business depends on feedback to produce the products and services your customers want. Conversocial allows your business to track customer satisfaction and the effectiveness of your customer service. You want to take care of complaints before a disgruntled customer spreads negative word of mouth. You can assign Facebook comments and Twitter tweets to designated employees who are experts in a specific area of customer service.

ENGAGE SCIENCES

With the rapid burgeoning of social media websites, your business needs to find a way to consolidate social media marketing efforts to save money and time. Engage Sciences has developed a platform that allows your business to view messages, comments, and post replies across all of your Facebook and Twitter channels. Real time metrics give you insight into how many likes and dislikes a post receives. Engage Science has created an application that targets “influential” posters and tracks their engagement scores and activity levels.

Perhaps the most effective tool offered by Engage Science embeds social offers into the confirmation page on your website’s sales page. This gives customers a chance to share deals and promotional information with their friends. Your business can embed special offers into a display widget or YouTube video. Engage Science takes time-tested word of mouth advertising to an entirely new level.

MESSAGE MAKER

How would your business like simultaneously spreading your message across a large number of online social interaction points? Message Maker has developed a proprietary application called MessageMaker Social to accomplish such a social media marketing task.

Using MessageMaker Social, your business can publish and manage content across a wide spectrum of online social interaction points. You maintain brand consistency, maximize social engagement opportunities, and generate information that your business can immediately react on. MessageMaker Social eliminates the “one Facebook fits all” mindset, and replaces it with an application that manages disparate social media initiatives across a vast array of pages and accounts. Control the flow of information and protect the integrity of your brand!

HOOTSUITE

Hootsuite consolidates your social media marketing strategies into a “dashboard” that manages multiple social websites, schedules messages and tweets, analyzes all social traffic, and determines which customer service issues require immediate attention. This social media management website creates custom reports that track brand sentiment, new follower growth, and likes/dislikes. Your business can incorporate Facebook Insights and Google analytics into the dashboard. The Hootsuite dashboard has customization tools that meet your company’s needs.

Social media management is more than just engaging customers. You also want to communicate with every member of your organization. Hootsuite keeps members of your business comprised of the latest social media information. Share reports and create ways for team members to discuss social media strategies in real time.

SPROUT SOCIAL

Social media management entails providing all of the tools your business needs into one marketing basket. Sprout Social provides tools that help your business monitor, engage, measure, and grow customers.

You can publish updates and monitor your brand across social channels with just one click. The discovery tools connect your business with preferred customers. Your business has the capability to analyze statistics such as customer check-ins and visitor loyalty. Sprout Social helps your business understand the demographics of your followers and craft messages that allow you to interact better with them.

Social media management means consolidating your marketing efforts under one technological hood. The importance of consolidation simply measures in saved time and money. Your business has multiple tools to enhance the effectiveness of your social media marketing campaign. As we move forward, you can expect even more innovations to occur in this dynamic field.