The internet is a gold mine of opportunity for today’s small business owner looking to generate more sales. Billions of dollars are exchanged each year through e-commerce and other online business sites and small businesses are accounting for a lot of that cash.
The internet has made shopping so easy, you don’t even have to leave your bed – you can find a local pizza delivery shop, order clothes online, and even find a virtual assistant to help you run your business. Finding what you need is as easy as the click of a mouse, and this is why internet commerce is booming. It is also why savvy small business owners are learning how to use basic search engine optimization (SEO) strategies to help their website get found by the people searching for their product or service online.
Small businesses in all niches know that competition is stiff; however, with a small investment of time and energy, a business’s website can rise to the top and eventually dominate their market online.
Here are 3 proven search engine optimization tips to help you get more traffic to your small business website and set yourself apart from the competition.
1. WordPress Rules! Any small business search engine optimization specialist will tell you that WordPress is the top platform for setting up your website. With their clean coding and up-to-date programming, they are the platform of choice for SEO experts hoping to rank a website in Google. If you are starting out with a new site, do it in WordPress. If you already have an established site, consider strongly moving it to WordPress. It’s the best engine that will help you race right to the top of search results in your niche.
2. Buy A URL With Your Target Keyword In It. The first step to superior rankings in the major search engines is having your keyword in your URL. If you are a pest control company in Georgia, doesn’t georgiapestcontrol.com seem like a great place to start? So many business owner spend time developing catchy names and then buy their URL with the name in it. That’s fine if you have a big marketing budget to promote your site, but if you’re a small business owner operating on a limited marketing budget, you’ll get much better results by choosing a simple URL with your keyword in it. and if you already have an established site, you can always re-direct the traffic from your “keyword-friendly” site to your established site.
3. Blog Constantly. Their are two big benefits to blogging. First, you probably already know that Google loves content. Filling up your website with lots of great content ensures that Google will come back to your site again and again. This will help you get each page of your site indexed – that is – stored in Google’s cache, so that it can be found online. Additionally, each time you write a new blog post, you give yourself one more chance to be found by potential customers who are interested in what you are selling. Be creative and write lots of good, quality content and people will find you. You’ll slowly begin to get followers and start to generate traffic over time, if you keep at it.
Mike Munter provides affordable seo services to small businesses who want to get more traffic to their website. He uses only proven and ethical small business seo strategies to achieve high rankings for his clients. For more info, visit his site at mikemunterseo.com.
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Tags: SEO, small-business




