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Global Ad Spend jumped by 12.5 % year on year during the first quarter of 2010 to a whopping $110 billion. Spending at rate-card values which was slipping for the past 18 months surged ahead, boosted by strong results from Latin America and Asia Pacific which lead the rally as per the recent Nielsen AdView Pulse Report,  of July 2010

Deputy managing Director Michele Strazzera ,  dampened the euphoria by a down to earth assessment   “While a double-digit recovery is a promising sign, numbers are still considerably far from pre-recession levels and the dimension of the growth is indeed linked to the poor performance of the first half of 2009. Nevertheless, we’re seeing advertisers regain confidence again especially in financial services and automotive industries, which were two of the hardest hit sectors during the recession.”

Television became the most preferred media segment again with 16% share in ad spend revenue showing that advertisers were once more looking to spend liberally to cater to  the largest segment of viewers. The rise in spending on Television was the highest ranging from 53% to 9% across the globe which showed great buoyancy. Internet which had been the only segment to grow last year once again posted a 12% increase showing a steady year by year growth .Radio and newspaper ads that had shrunk in 2009 rebounded by 10% and 9% respectively with only the magazine segment still in the doldrums

Leading the pack of resurgent spenders were Brazil with a robust 55% growth closely followed by Mexico at 43%, Argentina at 35% , India with 34% and Hong Kong at 24%  The meteoric surge surprised analysts and  left behind previous leader China and the world’s largest market the US far behind at 16% and 4% growth respectively. Though these numbers were year on year figures coming on a very weak base of 2009, the double digit growth rate in the global markets showed that the economies had just about turned the corner, and consumer sentiment was positive across the globe for the first time since the 2008 sub-prime crisis.

Among the industry sectors, the FMCG segment once again continued to be the largest spender with over 23% growth in Q1 with Proctor and Gamble and Unilever retaining their positions as the top two advertisers in the world.   Automobile and Financial Services sector that had been hit the hardest during the recession recovered strongly with 19% and 17% rise respectively, while consumer durables rebounded in every region showing an impressive overall 16% growth.  With growth in Asia Pacific and Latin America unabated and US also turning the corner in the second quarter, the ad spend revenue is bound to surge in the coming months, the signs that the global economic recovery may be truly on.