Google recently announced that it would be extending its “click-to-call” service to mobile content, and apps on the Google content network. The service is a pay-per-click ad format for mobile devices, and it was introduced at the start of this year.
The original format was only available to local advertisers, and was a feature in their Adwords campaigns. It didn’t take long for the search giant to extend the click-to-call feature to national advertisers, given its popularity. And now, as it does, Google is planning to extend the feature even further.
Soon, the “click-to-call” feature will be available outside of the search results page. This means that soon, we’ll be seeing animated banner text click-to-call adverts that feature a “call” button, which users can, as the name implies, click to call the advertiser in question.
The new move will allow advertisers looking to make use of the new feature, the opportunity to target potential customers who are viewing online news content, playing downloaded games, etc.
The click-to-call feature is certainly something that most people will find quite handy. How it works is that the user provides Google with a phone number, and Google then connects the two numbers (the users, and that of the business they’re trying to reach). This number is then stored in a cookie on the user’s web browser, so it can be easily retrieved the next time the user would like to make such a call.
With our increasingly interactive lifestyles that demand immediate satisfaction, Google’s click-to-call could be exactly what users are looking for. No word yet on if Google plans to integrate click-to-call with its Google Voice product, but there certainly appears to be plenty of potential for collaboration between the two products here. And it wouldn’t be Google if there weren’t plans for domination on all fronts.
Kaila Krayewski is a freelance journalist with a passion for all things internet. Having worked for nearly two years as the public relations manager for an internation search engine optimization company, and publishing hundreds of articles (how-to, informational, and otherwise) on SEO, she knows a thing or two about the field. Furthermore, having just started up her own website blondetraveler.com, she is doing her best to keep one step ahead of the search engines in order to keep the traffic flowing.
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Tags: google click-to-call
