Motorola Inc. today announced a deal with Microsoft Corp under which it will use Microsoft’s Bing search and maps on Motorola’s new Android based smart phones in China.
Motorola has been trying to enter the Chinese cellphone market and relying on Google’s Android operating system. Because of Google’s threat to exit China, Motorola wanted to look into other partnership opportunities.
Motorola currently sells four handset models in China that use Google’s operating system.
Bing will first launch in China in the first quarter via an over-the-air update for existing handsets. New Android devices will have Bing preloaded.
Consumers will see a pre-loaded Bing bookmark on their mobile browser and an enhanced search widget with Bing integration. Users will be able to customize their phones and will have a choice to select a different search engine.
Bing’s share of all U.S. search queries has steadily increases over the past several months. According to ComeScore, Bing grabbed 11.5 percent of all search queries in the U.S. in February.
Tariq Ali is an avid follower of the search engine and Internet marketing industry for the past 10 years. When he is not working or playing with tech gadgets, you will find him swimming, biking or running.
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Tags: Android, Bing, Google, Microsoft, Mobile Search
