Nanocrowd today announced the launch of its movie search engine Nanocrowd , a powerful, yet simple way to search for movies to watch.
The search engine is based on a technology called “Reaction Mapping ™” where consumers can get movie recommendations without the need to rate and rank movies, search through reviews, or enter personal profile information.
Reaction Mapping interprets the comments people write about movies and analyze the millions of viewer comments from all over the Web to gain insights into what movies are really about and what people think of them.
“Media distribution is changing dramatically, giving consumers instant access to entertainment,” said Roderic March, CEO of Nanocrowd. “To take advantage of the growing libraries of online media, consumers want better and faster ways to find movies. Nanocrowd delivers fast, accurate recommendations to go with this instant access to media.”
From the press release:
“To help consumers find movies, Nanocrowd developed Reaction Mapping – a revolutionary new technology that captures the insights and reactions contained in the millions of movie viewers’ comments on the Web, exposing the reasons why movie viewers liked a movie. Understanding why movie viewers liked a movie is critical to providing accurate recommendations. Reaction Mapping uses mathematical modeling to analyze and summarize the complex emotions found in movie viewers’ comments and makes sense of the varied reactions viewers have to a particular movie.”
You can search for a movie by simply entering a favorite actor, director, or movie title. Nanocrowd instantly delivers a list of recommendations in the “Movies Most Like” list.
Searching for the movie “Office Space”, I was given six nanogenres to choose from: (laugh-out-loud offensive genius, hysterical humorous silly, 1990′s outrageous giggle, jokes profanity america, hysterical low-brow offensive, and loser chuckles immature)
When you click on any of the nanogenres, you will be get your movie recommendations along with crowd rating and crowd size.
The crowd rating and and crowd size uses smart technology to analyze viewer size comments to know more about which movies people loved and which movies people hated. Then they analyze their words and calculate a numeric “Crowd rating” for every movie that people wrote about.
By selecting a “Nanogenre” users can fine-tune and further personalize the movie recommendations to match their unique interests or mood. Once users have chosen a movie, they can instantly add it to their Netflix queue or click Watch Now! and view it on Netflix, Amazon, Hulu, Crackle, or YouTube.
“Nanocrowd clearly understands the nuances of movie viewers’ reactions and how to shine a light into the nooks and crannies of those reactions to recommend movies that I want to watch,” said John Jack Rodgers, Executive Director of Stella Adler Academy and Theatre, Los Angeles. “I’m so impressed by how easy it is to find movies that end up becoming new favorites.”
Tariq Ali is an avid follower of the search engine and Internet marketing industry for the past 10 years. When he is not working or playing with tech gadgets, you will find him swimming, biking or running.
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Tags: Movie search, Nanocrowd, Reaction Mapping
