ISEdb.COM

When we are quoting development work for prospective clients we are often
asked to develop a website that is search engine optimized. This usually brings
me into a long-winded explanation on how developing a website to be search
engine friendly is not the same thing as optimizing that website for search
performance. Kind of like how building a car is not the same as making it ready
to compete in the Indy 500. Those are two different tasks altogether.

Let me explain.

The SEO provider or consultant should be involved in the website development
process, though those two roles are completely different. The developer designs
and creates the front and back end of the website. A good developer can do that
job well, but mostly they do it to function for the user, not perform for the
search engines. The SEO should be involved to ensure that what the developer
produces is as search engine friendly as possible.

Most web design and development companies don’t know the first thing about
SEO or creating SE friendly websites. And most who claim to be are liars.
Sorry, but that’s just the way it is.

Hint: If your web developer
says they will SEO your website for you as part of the one-time design fee,
they are a liar. If they tell you they’ll develop a search engine friendly or
SEO ready site then there is a better chance they know what they are talking
about.

Let me be clear: Designing or programming a search engine optimized website simply
cannot be done. Designing or programming a search engine friendly site can.

Design/development and SEO are two completely different things, though
closely tied together. Each, however, requires a completely different skill
set. Most SEOs don’t claim to be web developers (though some are), but oddly,
many web designers claim to be able to SEO (though most can’t.)

The process of SEO requires hours of additional research and a skill set
that usually is not included as a part of the site development contract. There
are a few development firms that also specialize in SEO and Marketing and these
firms can develop and engage in long-term optimization services. But be aware
that any short-term website development contract that claims to include SEO
simply will not provide adequate or successful SEO marketing results.

It’s very smart to find a web developer that can create a search engine
friendly website, but be aware of claims of SEO services being included. It’s
even smart to find an SEO that will work with your web developer to create a
search engine friendly website completely compatible with their optimization
processes. This prevents the SEO from having to ask for numerous, and
expensive, site development changes in order to embark on a successful SEO
campaign.